Gekko Group partners with Reze to bring new consumer brands to the UK

New strategic partnership advances Gekko Group’s diversification ambitions

Gekko Group, the retail sales and marketing agency, has entered a new strategic partnership with Reze, the retail wholesale consultancy, to bring new consumer electronics brands and products to the UK and Irish markets.

Through the partnership, brands represented by Reze internationally will work with Gekko Group as their sales partner to secure their first footholds in the UK market with retailers and distributors. With product categories from personal care to small domestic appliances as well as sound and vision, Gekko will be aiming to establish and develop these new and innovative brands in the UK retail channel, offering retailers high-quality alternatives to some of the most exciting new consumer tech products.

Gekko Group’s new channel development and distribution offering blends seamlessly with its existing field, e-commerce and marketing expertise in the retail sector, giving brands end-to-end support at the start of their journey and as they grow their UK market share.

As well as creating opportunities with suppliers, stockists and distributors, brands will be able to draw on a range of complementary services provided by Gekko Group, including marketing and PR support, merchandising and sales promotion.

Rob Holmes has been appointed National Sales Manager to strategically create rewarding connections that enable listings and establish Reze brands in the UK market. With a career that spans multiple CE brands, Rob brings a knowledge and understanding of how to grow brands in the channel.

Daniel Todaro, CEO at Gekko Group, said: “With our in-depth knowledge of the UK’s retail sector and strong relationships built over more than twenty years, partnering with Reze to bring new brands to the UK – with innovative, high-quality products – feels like a natural next step for us in our evolution. We’re excited to partner with  these brands to establish them in the UK market and support their growth, gaining momentum and enhance existing or create new categories.”

Jan Wouter van Dalen, Co-founder and Chief Revenue Officer at Reze, said: “At Reze, we’re proud to partner with Gekko Group as our local partner for the UK and Ireland. The brands we represent have achieved remarkable success worldwide, both online and offline. By joining forces with Gekko, we aim to replicate this success in the UK and Irish markets, introducing innovative products and establishing strong footholds with retailers and distributors. This partnership signifies a significant stride towards our shared goal of expanding brand presence and driving growth internationally.”

Source: Gekko Group

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