Iconic British travel brands Virgin Atlantic and Virgin Holidays have launched a unique spin on the ‘12 days of Christmas’; a new social media campaign aimed at celebrating their staff over the festive season.
Created by global socially-led creative agency We Are Social, the 12-part video series sees a cast of real-life Virgin employees coming together to perform the classic carol, The 12 Days of Christmas. However, to give the song a Virgin twist, the lyrics for each day have been altered to reflect the experience customers receive when travelling with Virgin Atlantic and Virgin Holidays over the festive period.
The first two videos in the series were released this weekend across both brands’ Twitter channels in the UK. The series will continue to run until Christmas Day, culminating in a full-length video – which will be shared across both brands’ UK Twitter, Facebook and Instagram channels – where the staff and crew involved will wish Virgin’s customers a very merry Christmas. On Facebook and Instagram, the video will be supported by a paid media strategy.
Sarah Winter, social media manager, Virgin Atlantic said: “Our team loves to celebrate the festive season, and this plays a big part in the experience customers receive when travelling with us over the Christmas period. We wanted to find a creative and funny way to bring this to the forefront of our brand and celebrate our wonderful team.”
Rhiain Morgan, associate editorial director, We Are Social added: “The Virgin Atlantic and Virgin Holidays brands are synonymous with delivering superior quality, adding that touch of glamour and some extra special treats to the experience of those travelling with them. Through the series, we wanted to use the spirit of Christmas to better connect the distinctive Virgin brand with its customers and the team which make it all possible. By focusing on the amazing experience the crew delivers all year around and ensuring that we had real members of the team involved in the production, we were able to tell the story in a really fun and authentic way.”
Source: We Are Social