Love is in the air again at Waitrose, as Keira Knightley and Joe Wilkinson return for The Perfect Gift 2, a festive romcom packed with romance, rivalry and a generous helping of Christmas chaos. The six-minute film raises the bar for festive brand storytelling yet again, with the latest installment officially the longest ad ever […]
New global “Make the Holidays Magic” campaign kicks off today with an original holiday short Disney today unveils A Disney Holiday Short: The Invisible Horse, an original film directed by Dougal Wilson, available on Disney+ and online. Celebrating imagination and family togetherness at Christmas, the short launches “Make the Holidays Magic”, Disney’s global campaign bringing […]
– Allwyn’s first-ever overarching National Lottery festive brand campaign centres on Christmas as a time to believe and taps into capturing a moment of possibility – – Integrated ‘This Christmas It Could Be You’ activity combines blockbuster advertising, creator partnerships, retail activation and Good Causes storytelling – Allwyn UK, operator of The National Lottery, today […]
Lidl GB launches social-first campaign with Coolr and OMD UK to bring a combination of nostalgia, comedy and celebrity talent Lidl GB is kicking off the festive season with a new social-first campaign created in partnership with social agency, Coolr and media agency OMD UK. Titled ‘Lidl Christmas Everybody’, the playful, star-studded parody music video […]
The toy brand appointed five Christmas Marketing Officers, aged five to eight, to create a festive advert designed to put real family play back at the heart of Christmas. Playmobil has given creative control of its UK Christmas campaign to the audience it’s aimed at and who understand play best: children. The brand appointed five […]
On Saturday 6th December, Priority from O2 launched its first ever pop-up shop ‘Not a Sock Shop’, a festive experiential activation giving out thousands of Priority experiences, in the very unexpected form of… socks. Brought to life by creative agency of record VCCP and located in Victoria Quarter, one of Leeds’ busiest shopping centres, ‘Not a Sock Shop’ was designed to intercept shoppers at the […]
With one in three children across the UK living in poverty (31%), Action for Children is urging the public to become a ‘Secret Santa’ to help spread the magic of Christmas with a new film created by Studio Yes. Award-winning actor and charity ambassador, Anna Maxwell Martin stars in a new short film, created by […]
New communication platform “Choose Wisely” created by independent creative agency THELMA invites Smartbox customers to think carefully before purchasing, knowing that just one Smartbox experience can change someone’s lifestyle forever The global experience gift market is growing at an annual rate of 6.4%, driven by a rising preference for experiential purchases over physical goods and […]
RWJBarnabas Health has introduced its first holiday campaign focusing on themes of health, community and shared traditions, emphasizing the meaningful moments that define the holiday season in New Jersey. The campaign was developed in collaboration with StrawberryFrog, an award-winning advertising agency. The campaign’s strategy centers on connecting with New Jersey families in the places and moments that matter […]
This Christmas, there’s one delivery that matters more than any: helping children to get what they urgently need. A recent study by Save the Children found that 88% of parents feel pressure to buy more to make Christmas magical, while 92% of children say they’ve received gifts they didn’t want or wouldn’t use — and 73% […]