Mirum’s integrated campaign inspires empathy and informed awareness during Epilepsy Awareness Month.
Epilepsy affects one in 26 of us, with one in 10 experiencing a seizure. However, there are still many myths and misconceptions about epilepsy and the people who have it.
The Epilepsy Foundation of Minnesota have partnered with borderless agency, Mirum, to create an integrated campaign that inspires empathy and informed awareness, in a heartfelt effort to humanise the condition.
We Are ONEin26, tells the stories of everyday people living with epilepsy. The campaign, which runs throughout November, Epilepsy Awareness Month, consists of an interactive site experience, billboards, bus-side ads, paid and organic social content. At its core, is an emotive film.
Claire Colliander, Finance and Marketing Director, Epilepsy Foundation of Minnesota, says: “We knew we wanted to get the general public to see people with epilepsy as members of the greater community – neighbors, co-workers, parents, students. Most people do know someone with epilepsy, they just don’t realize it. We are thrilled that Mirum created a campaign that celebrates the breadth of the the epilepsy community in a way that honors the real people who deal with the challenges of epilepsy.”
Kali Barlau, Copywriter, Mirum, adds: “For too long, epilepsy has remained a misunderstood condition. By celebrating the determination of our epilepsy community, We Are ONEin26 hopes to change perspectives about epilepsy and the incredible people who live with it and their resolve to thrive, despite the challenges epilepsy may bring.”
The campaign website also provides information on empowering school communities to better support those with epilepsy, as well as how to donate used clothes and goods that provide more than 40% of the organisation’s funding.