Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester.  Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging […]

NSPCC Learning aims to become the voice of authority on safeguarding with launch of new website

NSPCC Learning aims to become the voice of authority on safeguarding with launch of new website

NSPCC Learning, the charity’s service that aims to provide child protection training and information for all professionals working with children and young people, launches a new website following an overhaul by WPN Chameleon (WPNC). WPNC, an existing digital strategy partner of NSPCC, was briefed to make the detailed safeguarding advice more visible online. Previously, the […]

Race for Life returns for 2019 with a new campaign by Anomaly

Race for Life returns for 2019 with a new campaign by Anomaly

Race for Life, in partnership with Tesco, returns for 2019 with a new campaign by creative agency Anomaly to encourage everyone –  women, men and children of all abilities – to ‘Join the Race for Life’ and help beat cancer. Launching March 1, the campaign celebrates “ordinary people doing something extraordinary”, with a humorous play […]

Reporters Without Borders Germany Turn Fonts of Banned Newspapers into Symbols of Press Freedom

Reporters Without Borders Germany Turn Fonts of Banned Newspapers into Symbols of Press Freedom

More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign  ‘Fonts for Freedom’, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom.  […]

Plan International UK and WPNC ask children to help film fundraising ad in charity TV first

Plan International UK and WPNC ask children to help film fundraising ad in charity TV first

Children who are sponsored by donors with children’s charity Plan International UK are the stars of a new, uplifting integrated campaign which they helped fundraising agency WPN Chameleon (WPNC) to create. Following a four-way pitch, WPNC was appointed to help Plan International UK – which focuses on children’s rights – develop a new campaign, featuring […]

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