We Are Social launches Creators in a Crisis – an Instagram Live series exploring how Covid-19 is impacting creator culture

We Are Social, the global socially-led creative agency, has teamed up with several influencers around the world to launch a new Instagram Live series, Creators in a Crisis

The series, which will initially run via the network’s North America, UK and China offices, will delve into the impact the coronavirus has already had on creators and online communities, how it’s affecting their careers, and what the implications will be for brands. 

Over the coming weeks, the series will feature influencers from across fashion and beauty, sports and gaming, and parenting and family spaces as they share what they’ve already learned from their communities. They will discuss how brands can respond to the changing dynamics of online communities – both now and in the future.

The next conversation will be with British football YouTuber and Premier League presenter RamboFYI at 4pm (GMT) on Monday March 30th on the @wearesocial Instagram handle, in which we’ll be discussing how the crisis has impacted sports and entertainment, and what brands can begin to learn about working more closely with content creators during this challenging time. Influencers lined up for future events – part of We Are Social’s ongoing research-led content series, In Lockdown – beauty YouTuber Mikai McDermott and parenting influencer Emma Scottchild.

Mobbie Nazir, chief strategy officer, We Are Social, said: “Even in this relatively short space of time, we’ve already begun to see some incredibly dramatic changes in the way people are behaving online. With IRL interactions suddenly minimised, we’re turning to social media to not only stay connected, but to find intimacy and support amid the anxiety.

“The challenge for brands everywhere now is quickly learning how to adapt to this new world, which continues to change daily at an unprecedented rate. Importantly, brand behaviours and communications need to be dictated by empathy, understanding and a drive to support the collective. This series aims to help brands understand how working with content creators can support such work on a global scale, and how it differs across industries and markets.

The full series will be running over the next few weeks in the UK, US, China and Italy. Currently, the confirmed line-up includes:

Source: We Are Social

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