New Hyundai #Microtravel campaign inspires the discovery of local travel

New Hyundai #Microtravel campaign inspires the discovery of local travel

Hyundai Motor Company has partnered with leading influencers to launch its green #Microtravel campaign, a content series that encourages viewers to uncover hidden gems in their local area. https://www.instagram.com/hyundai.lifestyle/?hl=en Pioneering a new way of understanding what it means to travel in these times, the campaign came as global lockdown restrictions began to lift, but people […]

We Are Social launches Creators in a Crisis – an Instagram Live series exploring how Covid-19 is impacting creator culture

We Are Social launches Creators in a Crisis – an Instagram Live series exploring how Covid-19 is impacting creator culture

We Are Social, the global socially-led creative agency, has teamed up with several influencers around the world to launch a new Instagram Live series, Creators in a Crisis.  The series, which will initially run via the network’s North America, UK and China offices, will delve into the impact the coronavirus has already had on creators […]

Influencers are driving female empowerment

Influencers are driving female empowerment

As women around the world prepare for this year’s International Women’s Day on March 8, the campaign theme #EachforEqual, envisioning a gender-equal future based on ‘Collective Individualism’, is gaining traction. But stop and think about that phrase – collective individualism. It sums up social media almost perfectly. We come together collectively on social platforms and […]

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]

Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]

ZINE looks to improve accountability of Influencer Marketing

ZINE looks to improve accountability of Influencer Marketing

Leading influencer marketing platform, ZINE, has launched a new accountability tool, Verified Reach, which will improve transparency in influencer marketing leading to more accountable Instagram campaigns. Verified Reach is powered by real-time data from Instagram. It provides influencers and brands with the unique views of a post (the number of people reached) and the total […]

Reebok and MTV Partner with DW Fitness First on Influencer-Led Activation

Reebok and MTV Partner with DW Fitness First on Influencer-Led Activation

DW Fitness First, one of the largest privately owned health and fitness providers in the world, announces its exciting new partnership with Reebok and MTV by launching a nationwide activation. Developed with the help of media brokering agency, Electric Glue, the Influencer-led activation aims to showcase the SS19 Reebok collections and engage key female audiences […]

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