Forensiq by Impact earns MRC accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact earns MRC accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web). Additionally, the accreditation marks compliance with the sophisticated invalid traffic provisions (which […]

82% of companies changing brand protection strategies to cope with cyber threat

82% of companies changing brand protection strategies to cope with cyber threat

The majority of companies will change their brand protection strategies to cover new cybersecurity and fraud threats in the next year, according to new research by MarkMonitor, the world leader in enterprise brand protection. In addition, 72% said that brand protection is gaining attention across their organisation as a result of online threats. The research […]

Advertisers invest $63bn in programmatic buying but industry concerns loom large, according to WARC

Advertisers invest $63bn in programmatic buying but industry concerns loom large, according to WARC

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]

Facebook plans to use U.S. mail to verify IDs of election ad buyers

Facebook plans to use U.S. mail to verify IDs of election ad buyers

Facebook will start using postcards sent by U.S. mail later in 2018 to verify the identities and location of people who want to purchase U.S. election-related advertising on its site, a senior company executive said on February 17. The postcard verification is Facebook’s latest effort to respond to criticism from lawmakers, security experts and election […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]