Following a digital Rebrand, Little Black Book Looks Back at a Decade of Exponential Growth and Record Turnover

Following a digital Rebrand, Little Black Book Looks Back at a Decade of Exponential Growth and Record Turnover

Thirteen years after founding Little Black Book (LBB) and quietly building a UK-headquartered business with a global footprint and + £3 million turnover, CEO Matt Cooper recently revealed a new digital archive for advertising agencies, production companies and businesses in the creative industries alongside a carefully planned UX redesign of the online platform. Founder and […]

Christmas ads make us happier and generate better potential long-term growth, says System1 Research

Christmas ads make us happier and generate better potential long-term growth, says System1 Research

A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]