George at Asda launches ‘Strong Clothes for Strong Kids’ campaign by Saatchi & Saatchi London

George at Asda launches ‘Strong Clothes for Strong Kids’ campaign by Saatchi & Saatchi London

Running until September 4th, George at Asda will be rolling out its Back to School campaign ‘strong clothes for strong kids’. The integrated campaign by Saatchi & Saatchi London, aims to highlight the small but significant challenges that children encounter and overcome at school on a daily basis, no matter what age they are. It […]

World Vision UK launches pioneering installation and raises the bar for charity retail

World Vision UK launches pioneering installation and raises the bar for charity retail

International children’s charity World Vision, announced the launch of a new interactive installation – The Garden of Hope – in one of Europe’s most popular shopping malls, Westfield Stratford City. Central to the installation is a garden of giant, white jade plants. This feature was inspired by White Jade, a poverty-striken young girl from China, whose […]

easyJet launches in-flight library to get kids reading this summer

easyJet launches in-flight library to get kids reading this summer

One of Europe’s leading airline easyJet, have announced a new Summer reading campaign to launch ‘Flybraries’ (flying libraries) following new research that suggests that the number of children reading for pleasure is at an all-time low. In the summer of 2017, easyJet will fly 750,000 families out of UK airports on their holidays. That means […]

Children give their predictions for the future of technology in new campaign for BBC micro:bit

Children give their predictions for the future of technology in new campaign for BBC micro:bit

Schoolchildren give their unique take on where technology will go in the next thirty years in the new BBC Masterbrand campaign for BBC micro:bit. BBC micro:bit is a pocket-sized, codeable computer that allows young people to get creative with technology, and it is being supplied to around one million Year Seven or equivalent school children […]

McCann London and Innocence in Danger launch ‘Sexxenger’ campaign to highlight online danger for kids

McCann London and Innocence in Danger launch ‘Sexxenger’ campaign to highlight online danger for kids

Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet. The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet […]

YouTube Kids App Launches In UK and Ireland

YouTube Kids App Launches In UK and Ireland

YouTube has launched its standalone app for child-friendly content in the UK and Ireland, aiming to offer parents and carers a source of streaming video that they can be assured is suitable for young children. The YouTube Kids app launched nine months ago in the US, and has since been downloaded by over 10m American […]

NSPCC campaign shows protecting children gives them freedom to dream

NSPCC campaign shows protecting children gives them freedom to dream

The NSPCC is launching a brand campaign, the first within their rebrand with the strapline, Every Childhood is Worth Fighting For. The campaign is inspired by childhood dreams and imagination and shows how the work the NSPCC do helps children rebuild their lives, giving them back a childhood full of hope and endless possibility. A […]

World Vision appoints The Yard Creative to change UK’s perception of high value donations within retail

World Vision appoints The Yard Creative to change UK’s perception of high value donations within retail

As the charitable giving market place is evolving World Vision, the world’s largest international children’s charity, is trailblazing this sector change by exploring new ways to engage with its high value customers. Part of this exploration is the desire to move in to malls but landlords have made it clear that conventional canvassing would not […]

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