Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]
Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys, has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as Chief Operations Officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing […]