Carlton & United Launches Strongbow Blossom Rosé Sparkling Apple Cider with Design by Denomination

Carlton & United Launches Strongbow Blossom Rosé Sparkling Apple Cider with Design by Denomination

Leading drinks design agency Denomination has designed a new product, Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (CUB, part of the AB InBev family), aiming to bring growth and inject excitement back into the cider category. Denomination developed an elegant and Insta-worthy design to appeal to the repertoire of drinkers who […]

Strongbow Ups the Ante with Latest ‘EARN IT.’ Challenge

Strongbow Ups the Ante with Latest ‘EARN IT.’ Challenge

Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]

Strongbow bottles to get digital

Strongbow are proposing to launch the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow trigger unexpected actions on-premise in bars and at special events. The bottle caps trigger a RFID signal as they are opened, which is in turn picked up by scanners and translated into real-world […]