Hours of sleep turn into products, trips, and even cash in rewards program for drivers

Hours of sleep turn into products, trips, and even cash in rewards program for drivers

Initiative is designed to promote safer roads and better health for professionals who drive for a living In a move to make Brazil’s roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country’s biggest rewards program – to create an initiative to monitor truck drivers’ hours of rest along shipping routes nationwide […]

Holland Festival goes KesselsKramer

Holland Festival goes KesselsKramer

Iconic performing arts festival and communications agency enter partnership KesselsKramer is Holland Festival‘s new communications agency. This decision was made after an extensive selection process, and it does justice to the design history of the Holland Festival. KesselsKramer is developing a new campaign for the Holland Festival 2024, in which they will focus on the […]

WEDDING CRASHERS: Direct Line launches national drink driving awareness campaign

WEDDING CRASHERS: Direct Line launches national drink driving awareness campaign

A car crashes into a giant wedding cake outside Blenheim Palace, as Direct Line raises awareness of wedding guests drink driving Direct Line has launched a stunning new creative, with a car crashing into a giant wedding cake outside the UK’s most Instagrammed wedding venue1 Blenheim Palace, to raise awareness of the risks associated with drink […]

Lamborghini turns Power and Emotion into Pulsating Rhythm of Two Heartbeats for Urus SE 

Lamborghini turns Power and Emotion into Pulsating Rhythm of Two Heartbeats for Urus SE 

‘Born With Two Hearts’ by DUDE London mirrors two sensations experienced while driving the prestigious car brand with the dual functionality of a hybrid engine Luxury car brand Lamborghini has launched a multi-channel international campaign for the release of the latest addition to its high-performance sports car and supercar range, the new Urus SE. Created […]

Never underestimate the power of funny: Plant-based POWR debuts ‘free climber’ film

Never underestimate the power of funny: Plant-based POWR debuts ‘free climber’ film

VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, […]

Truly and NHL join hands to celebrate hockey fans with a new brand platform in Canada

Truly and NHL join hands to celebrate hockey fans with a new brand platform in Canada

In October, 2023, Truly Hard Seltzer and the NHL® announced a multiyear Canadian partnership, naming Truly Hard Seltzer an Official Hard Seltzer of the NHL in Canada. To introduce the partnership between Truly Hard Seltzer and the National Hockey League, agency partner Momentum Worldwide, Canada developed the platform – ‘For The True’. In a country […]

SOS Children’s Villages launches a workwear collection for children in dangerous industries 

SOS Children’s Villages launches a workwear collection for children in dangerous industries 

SOS Children’s Villages expose the harsh realities of child labor in the brickmaking, mining, and tobacco industries with a thought-provoking workwear collection designed specifically for children. Every day, millions of children, some as young as five, are forced to perform hazardous labor in the mining, brick, and tobacco industries. With this initiative, SOS aims to […]

Creative Agency Madwell Offers Solutions to Online Threats in Latest Campaign for OpenText

Creative Agency Madwell Offers Solutions to Online Threats in Latest Campaign for OpenText

Online threats are becoming more complex — and scarier — making it increasingly difficult for the everyday Internet user to traverse the web safely.  Luckily, independent creative agency Madwell highlights some potential solutions in its latest campaign for OpenText. Madwell took a creative and humorous approach to the campaign, leveraging an innovative extended reality (XR) stage where different scenarios are acted […]

Leeds Agency to Help Woolroom Expand Overseas

Leeds Agency to Help Woolroom Expand Overseas

Leeds marketing agency – ThinkOTB – has been appointed to support the leading wool bedding retailer and sleep specialists, Woolroom, to further expand its natural sleep brand overseas. Based in Rutland, Woolroom make sustainable and ethical wool and natural products, including duvets, pillows, mattresses, mattress toppers and protectors, bedlinen, and throws, all designed to work […]