As Mo Farah stepped onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrated the tremendous sacrifice and resilient mindset behind his record-breaking track career… and unbeatable smile.
“Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles the unseen gruelling journey and mental strength behind his smiley persona. The film gives viewers an unprecedented insight of Mo’s journey and toughest training moments, set against the backdrop of London where Mo grew up,” revealed Wieden+Kennedy London, the agency behind the spot.
“A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognise; that behind every smile, there is a story that is never as easy as it seems. Today, we celebrate Mo.”
‘Smile’ was directed by Mark Zibert and produced by Rogue films.
Source: Wieden+Kennedy London