Global experience agency Momentum has partnered with Primark on an immersive social experiment that challenged perceptions of high-street fashion by creating a fictional premium fashion label to showcase the retailer’s new Spring womenswear range. The immersive experience saw fashion enthusiasts invited to an elegant London townhouse on 19th –20th March for the debut collection of ‘Kim […]
Smint – the UK’s No.1 sugar-free mints brand¹ – is scaling up its ‘Refresh and Reset’ platform with its most ambitious campaign to date. The launch comes as Perfetti Van Melle cements its position as the leading manufacturer in sugar-free mints, with Smint and Mentos driving growth as the fastest-growing brands in refreshment across value, volume […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]
The UK’s largest bakery brand, Warburtons, is serving up a feast for the ears this March, bringing the voice of the world’s most famous storyteller, Morgan Freeman, to Baker Street London Underground station. For two days only, the Hollywood legend will move away from narrating blockbuster hits on the silver screen to narrating Londoners’ commutes, as […]
Pepsi MAX announce the launch of its latest integrated campaign, #BetterWithPepsi. Built on a major mealtime mistake, that too many people forget the drink. Pepsi’s new campaign playfully calls out the ultimate oversight, because a great meal without a Pepsi MAX? That’s criminal! Through a disruptive multi-channel rollout Pepsi MAX is hitting the streets, the […]
Ahead of Mother’s Day, commuters were invited to pick up a free bouquet from the installation to gift to the mother figures in their lives Ahead of Mother’s Day this Sunday, Tesco helped those travelling through London pick up a thoughtful last-minute gift for the mother figures in their lives. On Saturday 14 March, a specially built 2.5m by 8m billboard appeared at Kings Cross Station featuring 5,000 vibrant tulips and the message “Need Anything From Tesco?”. From 10am to 5pm, passersby could […]
O2 unveils an innovative new campaign to spotlight the launch of its satellite-to-mobile service Today, O2 and its creative agency of record VCCP are unveiling a bold new integrated campaign that celebrates the launch of O2’s brand new satellite-to-mobile service, O2 Satellite. In an exciting first in Europe, O2 is paving the way as the first provider to launch satellite […]
With the FIFA World Cup 2026™ approaching this summer, Official Snack Sponsor of the FIFA World Cup 2026™ Walkers is igniting excitement amongst fans with a number of experiences to bring them closer than ever to the world’s biggest sporting event, and offering exclusive opportunities — from once‑in‑a‑lifetime pitch‑side moments to behind-the-scenes access to some […]
Chipotle Mexican Grill is celebrating its tatted superfans by giving away free meals with a “flash” ‘BOGOF’ offer on Friday 13th March, from 3-4pm across all UK restaurants. Inspired by the popular Friday 13th “flash tattoo” tradition, Chipotle is inviting anyone with a tattoo to get a free main meal when they buy another. The offer is open to all forms of body art; whether it’s permanent ink, a temporary […]
Howdens, the UK’s number one trade kitchen supplier, today launches Proud to Fit – a new campaign celebrating local tradespeople across the UK. The campaign features real tradespeople and customers of Howdens, including kitchen fitter Tom Easter of T&N Kitchens from Essex, carpenter Gavin Tutton of Gavin Tutton carpentry from Kenilworth, carpenter Jack Irvine of […]