Agencies launch COVID-19 screening to help get sports and events live again

Agencies launch COVID-19 screening to help get sports and events live again

Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, a collective of agencies led by Alistair Gammell from Earnie (Threepipe) is helping to deliver COVID-19 thermal screening at sports and events globally.  Using a system similar to security screening, special cameras linked to AI software can detect high temperatures in individual […]

Tourism Australia invites Indians to ‘Experience the Game and Beyond’ at the ICC T20 World Cups in 2020

Tourism Australia invites Indians to ‘Experience the Game and Beyond’ at the ICC T20 World Cups in 2020

Australia, host nation of the ICC T20 World Cups, has unveiled its latest India focused tourism campaign. In the run up to the next major global event in cricket, Tourism Australia’s call to ‘Experience the game and beyond’ is targeted at passionate Indian cricket fans, offering them a combined experience of world-class cricket and an […]

On’s push shows Nicola Spirig successfully combining being an Olympic athlete with being a mother

On’s push shows Nicola Spirig successfully combining being an Olympic athlete with being a mother

“An athlete or a mother. You shouldn’t have to choose,” says Swiss triathlete and Olympic gold medalist Nicola Spirig in running shoe brand On’s latest marketing campaign. The three-minute biopic starts with a dramatic shot of Spirig from behind, strong and commanding in a swimming costume, seemingly about to dive into a cold Lake St Moritz […]

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

Monumental Sports & Entertainment (MSE), one of America’s leading sports and entertainment family, launched a new brand campaign themed, ‘Raise the game. Be Monumental,” to raise awareness of the Monumental brand among fans and the broader D.C. business community. The new branding effort features the launch of a new and improved company website and new advertising campaign. […]

Dacia launches ‘A Hero’s Journey’ in latest Rugby League activation

Dacia launches ‘A Hero’s Journey’ in latest Rugby League activation

Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]

Found Studio release broadcast project for FIBA Basketball World Cup, in partnership with DAZN Creative

Found Studio release broadcast project for FIBA Basketball World Cup, in partnership with DAZN Creative

Found Studio reveals its new CGI film for FIBA – the world governing body for basketball – crafted for the opening of the 2019 FIBA Basketball World Cup in China. The title sequence, commissioned by DAZN Creative, is a blend of photorealistic and highly stylized motion design. The project shows the creative possibilities that motion […]

loyalkaspar creates street art installation and vibrant TV spot for US Open

loyalkaspar creates street art installation and vibrant TV spot for US Open

Creative branding agency loyalkaspar has produced an installation of five colourful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighbourhood of Brooklyn, resulting in an anthem […]

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.  Unveiled on the […]

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]

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