Major League Baseball (MLB), announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
Tottenham Hotspur partner Audi UK has brought the Tottenham Hotspur Cockerel back for another adventure, as part of its showcase of the Club’s new stadium. Created by We Are Social Sport with production from We Are Social Studios, the campaign’s hero film sees the cockerel arrive at the stadium in an Audi Q8. The content shows off a number […]
Menswear retailer Jacamo has partnered with Sky to ‘Own Sporting Moments’ this summer. Maximising Sky’s unique position in world sport, the multi-platform campaign will link Jacamo to sporting moments through a series of TV ads and longer form content. The campaign, running from May to August, features famous sports personalities including England’s greatest ever bowler […]
In order to celebrate the 10th anniversary of Usain Bolt’s 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled “The 9’58 Biography” recounts the most memorable events in Bolt’s life that led him to break the world record in 2009. In its 224 pages, the book presents interesting facts […]
London based sports creative agency Dark Horses has created the brand identity to drive the launch and boost ticket sales for the latest short form sport, the hugely anticipated and talked about RugbyX. RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts […]
New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency. ZAK has created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and […]
As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]
As part of its global Exhibit Pack campaign, adidas has worked with independent global creative agency Crowd to create a football competition focused on user-generated content in the United Arab Emirates and Saudi Arabia. To promote its product range Exhibit Pack, which focuses on four football boots (X, PREDATOR, COPA, NEMEZIZ), adidas developed a global campaign No Fakers, Creators […]
The robin has made its long-awaited, permanent return as Bristol City has unveiled its brand new crest to support the next chapter of its proud history. The robin, which was designed by brand and marketing agency, Mr B & Friends, will appear on the home and away kits of City and City Women next season, […]
Would you watch football if injured players were shot by medics after a match? So why support horse racing? This is the question posed by an animal welfare charity in a hard-hitting film highlighting the number of injured horses destroyed by vets on race courses. The League Against Cruel Sports film – released in response […]