Wunderman Thompson expands reach of award-winning mentoring app across APAC ahead of global expansion.

Wunderman Thompson expands reach of award-winning mentoring app across APAC ahead of global expansion.

Wunderman Thompson’s peer-to-peer mentoring app for women expands across APAC after a successful launch in the UK last International Women’s Day. Called Magpie, the app’s purpose is to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge. Complimenting longer-term mentoring schemes available in the industry, Magpie connects women for peer mentorship […]

Chime Introduces “Chime Feels”; New Campaign Celebrates the Financial Decisions that Lead to Life’s Big Moments

<strong>Chime Introduces “Chime Feels”; New Campaign Celebrates the Financial Decisions that Lead to Life’s Big Moments</strong>

New Spots Feature “Feels” by Calvin Harris and Katy Perry  Chime, the #1 most-loved mobile banking app, is launching the “Chime Feels” advertising campaign to help people feel good about the financial decisions that lead to life’s big events. SF-based agency Barrett developed the creative work. The spots began to air on February 6 on Broadcast, Streaming […]

Plum lands new positioning with a new TV spot and campaign from Founders Makers to help tackle cost-of-living challenges

<strong>Plum lands new positioning with a new TV spot and campaign from Founders Makers to help tackle cost-of-living challenges</strong>

Plum, the smart money app, today reveals its new ‘money motivated’ positioning with a TV spot and digital campaign created by Founders Makers. The new campaign communicates Plum’s holistic offering to help people save more and build their wealth, during a time when managing finances is arguably more important than ever.  The UK public has […]

Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally

Serviceplan Innovation and Dot Incorporation continue their innovative collaboration with the Dot Go app, a community-driven platform that recognises objects and connects these to specific actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life.

<strong>Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally</strong>

Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally

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