Get Expressive With AXE Gifting By PB Creative
The agency has created this year’s global seasonal gifting range for male grooming brand AXE (LYNX)
Get Expressive With AXE Gifting By PB Creative
AXE Motivates Guys to Get Vaccinated then ‘Get Axeinated’
Brand to distribute “Axeination Kits” featuring their iconic body spray to help guys smell great and spark post-vax attraction
AXE Motivates Guys to Get Vaccinated then ‘Get Axeinated’
Expression is the Future! AXE Global Redesign by PB Creative
PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
PB Creative continues the craziness with Axe Collisions!
Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]
LYNX Africa collides with Marmite for bold new range designed by PB Creative
Award winning brand design agency, PB Creative has continued its longstanding partnership with male grooming brand Lynx (Axe in the rest of the world) with bold designs for a new Lynx Africa collisions range. Best known for its iconic black body spray but with a range that includes daily fragrances, body wash, hair care and […]
PB Creative Reinvents AXE Fragrance Platform for a New Generation
The Axe (Lynx in the UK) brand team has continued its collaboration with strategic partner PB Creative to reinvent Axe’s premium fragrance platform across all markets. With the rise in popularity of Eau de Toilette and After Shave variants in recent years and the positive impact they have had on the gifting market, the Axe […]
PB Creative unleashes AXE’s ‘Wild’ side
Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]
Tattoos come to life in the new LYNX campaign by 72andSunny Amsterdam
Tattoos come to life and tell stories about attraction in a new series of films created for LYNX’s Ink Shower Gel, an aftercare product designed to keep tattoos bright, by 72andSunny Amsterdam. Tattoos are an essential part of guys’ lives – and part of what makes them attractive to others. They might be eye catchers, […]
AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam
Men are being urged to indulge their ‘bathsculine’ side in a new campaign created by AXE and 72andSunny Amsterdam that introduces a new word and concept to the world – Bathsculinity. The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an […]
Lynx deploys ASMR in innovative new campaign by 72andSunny Amsterdam
Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]