EE, the UK’s best network*, has today launched its new brand campaign, Get the Edge. Created by Publicis Groupe UK’s cross-agency team, the work highlights how customers can get ahead with 5G+ on EE, it’s most powerful and reliable form of 5G connectivity*. The campaign creative has been led by Saatchi & Saatchi, and launches with […]
Cass, South Korea’s best-selling beer brand, and Cheil are hosting the “Wide Cup,” a competition to see who opens their mouth the widest while watching the games, to promote the brand and build excitement for the global football championship. Cass, the official partner of the South Korea National Football Team, is launching various consumer events […]
A future-facing brand campaign from the UK’s biggest network, backed by an £11bn investment Vodafone has unveiled ‘The Nation’s Biggest Network’, its biggest and most ambitious brand campaign to date. Built on the scale of the VodafoneThree merger — which brings together the combined network of Vodafone and Three to form The Nation’s Network — the […]
PepsiCo’s STING® Unveils a Multi-Market Creative Platform With Fred & Farid Paris. PepsiCo’s STING® MENA launches its new 2026 region-wide creative platform titled ‘مولعين الليل في — By Day We Obey, At Night We Let Go’. With this rallying cry, STING® and creative house Fred & Farid Paris ignite a seven-market campaign that transforms everyday routine […]
Premium mobility provider SIXT has unveiled an 8-metre-tall meerkat sculpture at Düsseldorf Airport (DUS). The custom-made figure stands directly in front of the newly modernised SIXT station and is now on display for all travellers to see. The message of the new airport marketing campaign: “Feel free to look around. You’ll end up at SIXT […]
Raindrop agency tells the story of Daniel Rotman and his passion for cats Full-service creative agency Raindrop is launching a high-profile integrated advertising campaign that introduces Daniel Rotman, the founder of Pretty Litter, and tells the humorous and heartfelt story behind the creation of the breakthrough cat litter brand. Rotman plays a passionate and sweet-natured inventor in the […]
Jump Trading and SportsPredict.com today unveiled a new global advertising campaign to launch the Jump Trading Probability Cup, a worldwide forecasting competition that turns soccer’s biggest summer into a test of judgment, probability, and decision-making under uncertainty. Developed with agency StrawberryFrog the campaign goes live today across digital and social channels. The campaign is built to do one thing: find […]
‘Smooth, Done Right’ emphasizes EWC’s 20-year expertise and thousands of trained specialists In partnership with creative and branding agency Yard NYC, European Wax Center (EWC) is launching ‘Smooth, Done Right™’, a new brand platform that marks a full-scale brand transformation for the industry leader in hair removal. As part of this evolution, Yard NYC has […]
Campaign Uses Disruptive Humor to Put a 40-Year Legacy Brand Back Where It Belongs: In Front of the Families Who Need It Most A landmark Stanford University report released in May found that reading scores for U.S. students declined by more than six-tenths of a class year in 83% of school districts between 2015 and […]
Creative strategy breaks from category by celebrating joys of life outdoors Rival, an independent integrated marketing consultancy with offices in Boston, London and Cape Town, South Africa, is launching an integrated advertising campaign for Lawn Doctor that veers away from “perfect lawn” category conventions in favor of a raucous, relatable approach. The creative strategy, encapsulated in the […]