MIKE AND IKE® Introduces its Candy as Characters for the First Time Through New “We Got’chew™” Campaign

MIKE AND IKE® Introduces its Candy as Characters for the First Time Through New “We Got’chew™” Campaign

New We Got’chew™ platform brings Mike and Ike candy to life as on-screen personalities, in a campaign marking the commercial directorial debut of Emmy-nominated comedian Kenan Thompson MIKE AND IKE®, a Just Born Quality Confections brand, today unveiled “We Got’chew™,” a new long-term brand platform and national marketing campaign that introduces Mike and Ike as […]

Humanaut and Batiste Zhuzh up Hair Care in Latest Campaign

Humanaut and Batiste Zhuzh up Hair Care in Latest Campaign

‘Nothing A Little Zhuzh Can’t Fix’ leans into real-life moments through socially-native creative Batiste has launched a new campaign from Humanaut that draws on relatable moments when wash day feels inconvenient, from hectic mornings to post-workout touch-ups and getting ready away from home. The campaign launches in July across Peacock, YouTube, Spotify, TikTok, Instagram, Pinterest, Snapchat and Reddit […]

British Heart Foundation turns hydration breaks into a fundraising platform in Three Minutes to Kill

British Heart Foundation turns hydration breaks into a fundraising platform in Three Minutes to Kill

British Heart Foundation (BHF) have launched “Three Minutes to Kill”, new work which reimagines football’s controversial three-minute hydration breaks into a vital fundraising and awareness platform. Launched ahead of England’s quarter final face off against Norway on Saturday, the campaign is built around a simple insight: while football fans have been describing the new hydration breaks as […]

EVERY LITTLE BIT OF LUCK HELPS

EVERY LITTLE BIT OF LUCK HELPS

Tesco turns store touch points to wood, so superstitious England fans can wish their team luck Even when it comes to supporting your nation’s football team, Tesco knows that, home or away, every little helps. Ahead of England’s highly anticipated semi-final clash with Argentina, the supermarket is calling on the nation’s shoppers to give our […]

AAA Club Alliance Launches “The Start of Something Good,” a New Brand Campaign Created with Fred & Farid US

AAA Club Alliance Launches “The Start of Something Good,” a New Brand Campaign Created with Fred & Farid US

Following a competitive U.S. review, the new integrated campaign positions the motor club as the trusted partner that makes better everyday moments possible for members and those around them. AAA Club Alliance Inc. today unveiled “The Start of Something Good,” a new campaign from Fred & Farid US that redefines AAA as more than a […]

HAMLET Signs Award-Winning Director Chris Fowles to Roster

HAMLET Signs Award-Winning Director Chris Fowles to Roster

International production company HAMLET has signed award-winning British director Chris Fowles to their roster for representation in APAC, Belgium, China and France. Fowles began his career directing theatre before moving into commercials. He worked as a director’s assistant alongside acclaimed directors Gary Freedman, Guy Ritchie and Philippe André before establishing himself as one of the […]

EE launches new brand campaign, EE TV: The Ultimate Flex, highlighting how households can switch up their EE TV package to include Netflix and catch the summer’s biggest TV hits

EE launches new brand campaign, EE TV: The Ultimate Flex, highlighting how households can switch up their EE TV package to include Netflix and catch the summer’s biggest TV hits

EE launches EE TV: The Ultimate Flex, a new multi-channel brand campaign showing how households can flex their EE TV package to include Netflix and catch this summer’s unmissable TV hits. From laugh-out-loud comedies and gripping crime dramas to must-watch sport, EE TV customers can enjoy titles on Netflix including Little Brother, Enola Holmes 3, The Hawk and WWE Raw, as […]

St Luke’s announces new campaign for Heathrow Express

St Luke’s announces new campaign for Heathrow Express

St Luke’s launches a new campaign for Heathrow Express that puts the traveller and their reason for travelling front and centre. It’s got to be Heathrow Express rolls out across OOH, DOOH, digital banners, in-flight entertainment and online video from 29 June, running across London and the South East. The campaign opens each execution with a […]