Creative agency AMV BBDO has created a humorous campaign for kitchen roll brand Plenty, owned by global hygiene and health company Essity, that shows us that there are two types of people in the world: the messy and the clean. And usually, they end up together. A hero TV spot is a playful, musical number […]
For World Down Syndrome Day 2026, CoorDown presents the international awareness campaign created in collaboration with the New York agency SMALL. What happens when words about disability are used as insults or to make people laugh? The problem is not simply the use of “one wrong word”. The deeper issue is the ableist imagery that […]
Created to promote energy awareness in younger generations, ‘Goodnight Light’ aims to change the narrative around the common childhood fear of darkness When it comes to childhood fears, nyctophobia – aka being scared of the dark – is one of the most common. Who knows what might be hiding under the bed, behind a curtain […]
With the FIFA World Cup 2026™ approaching this summer, Official Snack Sponsor of the FIFA World Cup 2026™ Walkers is igniting excitement amongst fans with a number of experiences to bring them closer than ever to the world’s biggest sporting event, and offering exclusive opportunities — from once‑in‑a‑lifetime pitch‑side moments to behind-the-scenes access to some […]
Creative agency develops locally rooted campaigns turning hometown pride into fandom League One Volleyball (LOVB)— the largest community in youth volleyball and the nation’s first professional league built from the club up —with Atlantic New York, an independent creative agency based in Brooklyn, to develop new season campaigns for its six pro teams ahead of […]
Created for Equal Pay Day in Belgium by agency mortierbrigade and directed by duo Lionel Goldstein through Czar, the spot campaigns to close the gender pay gap In Belgium, women earn 20% less than their male counterparts in all areas of the job market, except for one: prison. Female inmates in Belgium prisons receive fixed […]
Primark is partnering with Coleen Rooney on an exclusive new collection of stylish everyday essentials. Rooted in a shared belief that looking good shouldn’t mean spending more, ‘By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices. First teased on 2 March and launched to press and influencers on […]
The ‘Gift of Being Known’ turns the envelope itself into an act of recognition Most direct mail gets tossed without a second glance. Nonprofit Carpenter’s Shelter, in collaboration with Yes&, proves mailers can achieve distinction with its latest campaign. This year’s campaign, themed “Give the Gift of Being Known,” transforms the end-of-year mailer itself into a visual […]
Directed by Gus St Clair through BeSweet Films, the campaign leverages the iconic energy of the world No 1 tennis player and BMW brand ambassador to introduce the iX3 model BMW is accelerating into a new era of mobility with a cinematic campaign powered by the iconic energy of tennis star and brand ambassador Carlos […]
Howdens, the UK’s number one trade kitchen supplier, today launches Proud to Fit – a new campaign celebrating local tradespeople across the UK. The campaign features real tradespeople and customers of Howdens, including kitchen fitter Tom Easter of T&N Kitchens from Essex, carpenter Gavin Tutton of Gavin Tutton carpentry from Kenilworth, carpenter Jack Irvine of […]