Saddington Baynes launches emotional effectiveness benchmark across global brand imagery

By on    Agency, Latest, Marketing  

The Perception Index study analyses non-conscious responses to campaigns from 50 different brands, including BMW, Dove, Honda, Tag Heuer and L’Oréal

Saddington Baynes launches emotional effectiveness benchmark across global brand imagery

Integrated production studio, Saddington Baynes, has announced today the release of its Perception Index study. In a world-first, Saddington Baynes’ initiative aims to help brands connect with their audiences on a deeper emotional level by leveraging consumer insights to inform campaign production.  The industry-wide benchmark offers an in-depth analysis of the emotional effectiveness of hundreds […]

Bringing gaming tech into the marketing space for the launch of Honda’s first electric car

By on    Innovation, Latest, Marketing, Media, Mobile  

Saddington Baynes levels up the standard online car configurator, creating a more interactive and immersive user experience with real-time technology.

Bringing gaming tech into the marketing space for the launch of Honda’s first electric car

Using innovative technology to promote their first fully electric car was a no-brainer for Honda. To capture the newness and freshness of the launch – happening first in Sweden, followed by other European markets – whilst also emulating the experience traditionally associated with dealerships, the European brand commissioned integrated production studio Saddington Baynes to develop […]