New white paper from Automated Creative and the WFA urges advertisers to focus on creative effectiveness and in-flight creative optimisation to improve media value by nearly 20% during critical commercial season As the cost of living crisis continues to bite, 64.1% of marketers are feeling considerably more pressured to deliver efficiency compared to last year, […]
On February 10th giffgaff launch their TV campaign “Your Voice: Choose Refurbished ” which builds on the concept of last years campaign “#choosegiffgaff”. The idea behind the campaign is the brainchild of Made by Blah, who also directed the films. The idea, reflects the heart of what giffgaff are about, their members. As the ‘mobile network run by you’ giffgaff believe the voice […]
http://www.youtube.com/watch?v=OhGGZcG7tgc BBH Asia Pacific has created a world’s first ‘virtual meets reality’ football game to launch the Nike Hypervenom football boot in Southeast Asia. This revolutionary game sees for the first time, the convergence of virtual projection mapping and playing with a physical football. Introduced globally in May 2013, the Nike Hypervenom football boot made […]
Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target […]
A creative use of a banner by Achtung! will see users clicking to try a win a Volkswagen car on September 13. “Bannerbahn,” created for the new Golf GTI, will see a real car racing on the runway of Airport Twente. Online, four popular Dutch websites were painted with the asphalt markings of the runway. […]
Skittles are taking interactivity to the next level with their latest ‘Telekinize The Rainbow’ campaign. A Facebook app that allows you to control a single Skittle with your mind, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, and spits out a […]
