Success comes in the form of a three-legged stool, says Andy Whitmore of 438 Marketing A new study has been released exploring how employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, from 28 percent to 73 percent1, a claim made by Saïd Business […]
The Urgent Need for Independent, Reliable Cross-Media Measurement. In the shifting sands of audience measurement, Thursday’s announcement that Foxtel will be withdrawing from Oztam and launching its own audience measurement currency will spell turbulent times ahead for advertisers. Very simply, more measurement means more confusion. As screens already account for a mammoth chunk of advertising […]
New white paper from Automated Creative and the WFA urges advertisers to focus on creative effectiveness and in-flight creative optimisation to improve media value by nearly 20% during critical commercial season As the cost of living crisis continues to bite, 64.1% of marketers are feeling considerably more pressured to deliver efficiency compared to last year, […]
By Emma Ralphs, Brand Strategist at Butterfly Cannon Creating brand merchandise is not a new venture. We’ve long seen brands put their logo on anything from tote bags to t-shirts. But recently, there has been a shift in how merchandise is perceived, making the seismic shift from ‘tacky’ to ‘trendsetting’. Far from being relegated to […]
“Rebranding Twitter as ‘X’ may be Elon Musk’s ticket to success, but it’s also a huge gamble. Twitter is a recognised global brand and one wonders if the ‘X’ moniker will carry the same weight; brands thrive on awareness and the Twitter name has that in spades. It’s yet to be seen whether X will […]
By: Yasmine Zavahir, Vice President – Americas, System1 and Isabella Villalobos, Global Research Manager, Campaign Effectiveness, Indeed You’ve likely heard the term “melting pot” to describe diversity in America. It’s one of the most popular metaphors because the country brings together people of different backgrounds, race, religions and cultures. However, critics argue this is too […]
By Steve Olenski, SVP Engagement, System1 It’s holiday planning time, with upwards of 25% of revenues on the line for retail brands in the fourth quarter. What creative treatments will ring registers amidst the crowd of holiday creative? And what will create long-term brand impact? Marketers can skip some guesswork by tracking holiday ads that have scored […]
Author: Daniel Tjondronegoro, Co-Founder of Beatgrid At Beatgrid, a cross media, single source adtech solution, we’ve witnessed an aspect within the industry that’s on the top of everyone’s mind and calling for an answer: managing conflicting data in the TV advertising market. The television advertising market is set to encounter a multitude of measurement currencies, […]
By Alex Burkholder and Peter Muller Establishing, tracking, and meeting carbon goals is a very challenging and time-consuming undertaking. With many corporate spaces currently under lease and a projection that two-thirds of today’s building stock will still exist by 2040, to remain competitive we know that existing workplace portfolios will likely need just as much attention given to carbon reduction as […]
By Christopher Schilperoort, MD and Partner, brand design agency bluemarlin The current climate feels like the perfect storm for FMCG brands. The UK economy saw zero growth in the final three months of 2022. The cost-of-living crisis, a post-Brexit hangover, widespread strike action and energy price hikes have all compounded the sense that there’s a […]