“Mai Troppo”

Integrated Campaign from Anomaly for Bvlgari

“Mai Troppo”

If you love it, it’s MAI TROPPO. If you enjoy it, it’s MAI TROPPO. If it makes you feel good, it’s MAI TROPPO. MAI TROPPO, in English, Never Too Much. Anomaly releases its new global campaign for the iconic luxury brand, Bvlgari that transcends beyond their traditional platforms and into experiential and in-store. The campaign […]

Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss

Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss

Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]

Blackjack Promotions’ Fiona Rayner Takes on International Remit

Blackjack Promotions’ Fiona Rayner Takes on International Remit

 Fiona Rayner (née Tindall) has been promoted to a new role within Blackjack Promotions, to align with the company’s international expansion plans, having taken on the new role of Head of Experiential & International Operations. The announcement comes following the recent launch of a new joint venture for Blackjack in the Middle East, partnering with […]

George P. Johnson appoints new Senior Strategist

George P. Johnson appoints new Senior Strategist

Experiential marketing agency George P. Johnson (GPJ) announced the appointment of Matt Box to the role of Senior Strategist. Box joins from VCCP, where he held the position of Planner, working on the Nationwide Building Society and TfL accounts. He brings with him experience from multiple strategic disciplines, including packaging design, direct marketing and above […]

Länsförsäkringar offers free stay in Sweden’s Hotel Bellora if you stay offline

Länsförsäkringar offers free stay in Sweden’s Hotel Bellora if you stay offline

Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]

The Economist expands on brand TV with experiential activation at London Victoria Station

The Economist expands on brand TV with experiential activation at London Victoria Station

The Economist, a leading source of analysis on international business and world affairs, announced it will expand on its new ‘Never Stop Questioning’ TV commercials with the launch of a companion experiential activation at London Victoria station this week.  The experience will continue the guiding thought of The Economist’s new TV ads – the value of always […]

easyJet unveils world’s biggest Christmas lights show on a plane at London Luton Airport

easyJet unveils world’s biggest Christmas lights show on a plane at London Luton Airport

Hundreds of people at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights.  The lightshow left the audience […]

Swarovski spreads the sparkle this Christmas with a host of new experiential marketing activations

Swarovski spreads the sparkle this Christmas with a host of new experiential marketing activations

This Christmas Swarovski is spreading the sparkle and putting customer experience at the forefront of its marketing activations. Moving away from traditional advertising mediums Swarovski is placing the focus on experiential moments designed to engage and surprise, bringing Swarovski’s signature sparkle to the streets of London, Manchester, Glasgow and Birmingham. The experiential activations were developed […]

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