Welcome to the shop where you can look… but not buy.
When it comes to transfers, Ed Woodward is the ultimate window shopper. And with another transfer window about to slam shut and Manchester United, once again, missing out on their main target, Paddy Power and VCCP have decided to pay a special tribute to the club’s chief executive. They’ve revealed a shop front in Manchester […]
Integrated Campaign from Anomaly for Bvlgari
If you love it, it’s MAI TROPPO. If you enjoy it, it’s MAI TROPPO. If it makes you feel good, it’s MAI TROPPO. MAI TROPPO, in English, Never Too Much. Anomaly releases its new global campaign for the iconic luxury brand, Bvlgari that transcends beyond their traditional platforms and into experiential and in-store. The campaign […]
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]
This spring, Little Tikes is set to launch one of its most impressive and playful campaigns to date. As the renowned toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick off the celebrations, Little Tikes is embarking on a UK tour created by global […]
Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]
Fiona Rayner (née Tindall) has been promoted to a new role within Blackjack Promotions, to align with the company’s international expansion plans, having taken on the new role of Head of Experiential & International Operations. The announcement comes following the recent launch of a new joint venture for Blackjack in the Middle East, partnering with […]
Experiential marketing agency George P. Johnson (GPJ) announced the appointment of Matt Box to the role of Senior Strategist. Box joins from VCCP, where he held the position of Planner, working on the Nationwide Building Society and TfL accounts. He brings with him experience from multiple strategic disciplines, including packaging design, direct marketing and above […]
Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]
The Economist, a leading source of analysis on international business and world affairs, announced it will expand on its new ‘Never Stop Questioning’ TV commercials with the launch of a companion experiential activation at London Victoria station this week. The experience will continue the guiding thought of The Economist’s new TV ads – the value of always […]
Hundreds of people at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights. The lightshow left the audience […]