Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]
Absolute Radio is celebrating that ‘all great food starts with a pinch’ and paying homage to the humble fish and chip in a bespoke campaign with Maldon Sea Salt to find a chippy that stands head and shoulders above them all. The Hometime Chip Shop Tour with Maldon® Salt will see presenters Bush and Ritchie travel […]
Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family. That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]
McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
What do you get when you put peanut butter on a bicycle? No, not a slippery saddle. Or a crunchy cogset. Butter Bike Co is an Exeter-based one-woman peanut butter production line and delivery service, on two wheels. Jeni Reeve set out in 2017, making delicious, homemade peanut butter and delivering to customers locally, under […]
In an extension of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the Irish public the value and impact of giving someone a spare minute of your time. Since launch, Dairygold has engaged consumers by connecting them with […]
Peanut-based snacking brand POP has launched in the UK this month with new brand creation by branding agency B&B Studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the peanut-focused snack bars are available in three flavours – Peanut Butter and Dark Chocolate, Raisin and Dark Chocolate, and Coconut. After […]