Independent, international design agency Cowan London reveals the design strategy and packaging behind the own label range for Jack’s stores. Comprising 90 different packaging designs across multiple categories, the unique own brand range, also named Jack’s is rolling out across a number of stores over the next six months. It is not only a major […]
Walkers, one of the UK’s favourite crisp brand, is utilising guest star, Emily Atack alongside long-standing brand ambassador, Gary Lineker to launch two new flavours to its core range: BBQ Pulled Pork and Spicy Sriracha. To celebrate the launch of the latest, tasty and on-trend additions to the core range, Walkers is adding extra flavour […]
Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief. “The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the […]
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
In its first departure into seasonal products and swiftly following the successful rebrand of its Own Label food collection, Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village. Building on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village […]
Dr. Oetker Ristorante, one of the UK’s leading thin and crispy pizza brand, continues its exciting brand partnership with Channel 4’s popular dating show, First Dates, the partnership is part of a multi-million pound campaign that includes a return to TV with the romantically themed brand advertising and special First Dates ads. Plus in the […]
Working in partnership with Tesco, 1HQ Global Brand Agency were delighted to be selected as part of the agency mix to help bring Jack’s to life. The launch of Jack’s is part of Tesco’s centenary celebrations which sees the business mark 100 years of delivering great value to British shoppers. Jack’s proudly supports Britain’s food […]
Global branding agency BrandOpus has been working with Crosse & Blackwell to launch a new brand identity to challenge perceptions in the established tinned soup category. For 200 years Crosse & Blackwell have been combining culinary talent with quality grown produce, yet this incredible heritage was relatively unknown to many of their consumers. Even though […]
Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the fifth consecutive year. Now in their 21st year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands. It recognises the critical contribution […]