Wunderman Thompson PSA Uses Watermelon, Wine Glass to Show Devastating Effects of Rubber Bullets

A rubber bullet sounds oddly fun and friendly. It is anything but.

Wunderman Thompson PSA Uses Watermelon, Wine Glass to Show Devastating Effects of Rubber Bullets

“A non-lethal bullet may not kill you,” a new PSA’s closing copy reads. “But you might just wish it had.” Wunderman Thompson Austin, a WPP agency, announced today the launch of its PSA created with the goal of banning rubber bullets in the U.S., hoping to educate people on the life-altering injuries that “non-lethal” rubber bullets […]