Cathay Pacific Launches Enhanced Business Class Experience

By on    Advertising, Innovation, Latest, Marketing  

Let your senses guide you with this fully integrated campaign

Cathay Pacific Launches Enhanced Business Class Experience

Let your senses guide you with this fully integrated campaign Cathay Pacific today launched a fully integrated campaign to announce its enhanced Business Class experience that offers a suite of thoughtfully chosen enhancements to the service with soft products and culinary offerings. These enrichments are designed to offer passengers a more holistic, sensory experience that […]

Movie Posters That Double As WiFi Hotspots

By on    Advertising, Latest  

To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]