Shoppers find Premier League legends in unexpected places in new Cadbury social content push

Shoppers find Premier League legends in unexpected places in new Cadbury social content push

Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]

Paco Rabanne fragrances to create an immersive Christmas Market experience

Paco Rabanne fragrances to create an immersive Christmas Market experience

Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]

The NARS Orgasm tour hits the road to bring new blush collection to European beauty fans

The NARS Orgasm tour hits the road to bring new blush collection to European beauty fans

NARS Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The NARS Orgasm Tour features a stunning pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. […]

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]

Marketers Predict Growth as Sponsorship Increasingly Delivers Against Multiple Objectives

Marketers Predict Growth as Sponsorship Increasingly Delivers Against Multiple Objectives

Marketers believe that sponsorship is now a vital ingredient in the marketing mix, achieving multiple objectives such as shifting brand perception and consideration, and playing an increasingly important role in employee engagement, according to a report published by MKTG in association with the European Sponsorship Association. Frontier 2017 is a based on a survey of over 200 sponsorship […]