McCann delivers football’s most coveted drop blending fashion with football culture This festive period, Sky Sports and McCann London are rewriting the playbook on football activations with an iconic streetwear drop in partnership with viral artist SLAWN. Kicking off on Saturday 29th November, fans will have the chance to take home a unique hand-sprayed SLAWN […]
amicable, the trusted legal service for separating couples, has appointed Splendid Communications to lead its UK PR strategy, following a competitive pitch. The appointment will see Splendid develop and deliver a fully integrated communications plan designed to grow national brand awareness and position amicable as the innovative, child-first alternative to traditional approaches to separation and […]
R&B artist Tionne “T-Boz” Watkins partnered with Gilead Sciences to release “So We PrEP”, —a reimagined version of an iconic 90’s track, transformed into an anthem for Black joy, sexual empowerment, and HIV prevention. “So We PrEP” is the centerpiece of Gilead’s “Care for the Culture” a movement designed to spark honest, empowering conversations about sexual health in Black […]
Independent creative agency Barrett Hofherr has been appointed by Bachan’s, makers of the Original Japanese Barbecue Sauce, to develop a brand campaign across paid, owned and earned marketing channels. Awarded in August 2025 after a competitive pitch, this marks Bachan’s first brand campaign work with an external creative agency. The campaign will aim to expand brand awareness and […]
Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]
Anonymised and Bytek today announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the […]
Independent agency ROAST has been appointed by Hurtigruten, leading Norwegian cruise company, to propel organic digital growth using future-facing SEO expertise and technology. The win follows a competitive pitch and will see ROAST deliver Technical SEO, Generative Engine Optimisation (GEO) and digital presence projects, to support Hurtigruten’s ambitious growth plans. Operating globally across multiple markets […]
“Get Global” Card Launch Campaign: To launch the Citi® / AAdvantage® Globe™ card, we rolled out the green carpet, a symbol of how the card amplifies every trip into unforgettable experiences and puts premium travel within reach. Whether it’s to get global with premium travel benefits, get access to four Admirals Club® Globe™ passes, valid for […]
Meet The People (MTP), the innovative alternative to the traditional advertising holding company model with European DNA, and KD Global USA, an import company headquartered in Atlanta, Georgia, have announced a strategic partnership designed to help small and mid-sized European companies establish their business in North America — faster, leaner, and with minimal risk. The collaboration combines import management, logistics, fulfillment, distribution, and FDA/insurance support with creative, e-commerce, and growth […]
Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced the addition of FareShare, the UK’s leading food redistribution charity, to its growing partner coalition. The partnership allows Nectar members to […]