Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high […]
VeraViews, an open-ledger advertising ecosystem designed to prevent ad fraud, is proud to announce its partnership with AIREV, an AI specialist, to launch a groundbreaking initiative in the United Arab Emirates (UAE). VeraViews and AIREV will combine their expertise in Web3 and AI to tackle ad fraud, a pervasive issue in digital advertising. According to […]
Branding research, sales consulting and digital marketing campaign on tap for multi–year awareness and sales effort Senior services agency, Varsity, has been selected as the agency of record for Wichita, Kansas-based senior living community, Larksfield Place. The competitive win followed an RFP process that involved several other marketing firms. The multi-year project involves branding research, sales consulting, development […]
Utiq’s first-party identifier now available within Index platform in multiple global markets Utiq, the European AdTech company with a unique Telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Index now supports the passthrough of Utiq’s first party identifier […]
Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]
Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues to lead the way in advancing advertising standards within the competitive gaming landscape. Anders Lithner, […]
FCB London has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. AdVocab, created in partnership with D&AD’s New Talent programmes Shift and New Blood, is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language […]
Immediate, home to trusted brands that people love, announces a new strategic partnership with Opt Out Advertising, providers of privacy-friendly advertising solutions for advertisers and publishers. The partnership will see Immediate benefit from Opt Out Advertising‘s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ […]
PARTNERSHIP WILL ENABLE BOTH AGENCIES TO OFFER A COMPREHENSIVE SUITE OF SERVICES THAT RESONATE WITH DIVERSE AUDIENCES Yes&, a leading mid-sized marketing agency, and Spero Studio, a woman- and black-owned communications firm, recently announced a newly formed mentor-protégé partnership guided by the Small Business Administration (SBA). The firms will collaborate to develop integrated marketing campaigns in […]
GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the U.S. market. Starting today in North America, GumGum, through this partnership, offers its advertisers access to ShowHeroes‘ global premium video real estate, reaching […]
