T&P and Hawkstone drop new Farmer’s Choir track ‘Wildthing’

T&P and Hawkstone drop new Farmer’s Choir track ‘Wildthing’

A collaboration with Groove Armada’s Andy Cato, the single and regenerative beer aims to turn up the volume on soil degradation. The charity cover of ‘Wildthing’ by The Farmer’s Choir unveils Hawkstone’s latest regenerative lager—raising vital funds for farming charities while rallying support for British soil health. T&P has today unveiled its latest campaign for […]

Legora puts Aaron Judge in focus in new U.S. campaign

Legora puts Aaron Judge in focus in new U.S. campaign

Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]

VIOOH partners with b.drops to unlock programmatic DOOH access in Brazil’s self-care and wellness environments

VIOOH partners with b.drops to unlock programmatic DOOH access in Brazil’s self-care and wellness environments

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America. The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, […]

Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]

HATCH’s ‘Eat In or Dine Out’ Dishes on Brand Confidence With T. Rowe Price’s Kelly Fredrickson

HATCH’s ‘Eat In or Dine Out’ Dishes on Brand Confidence With T. Rowe Price’s Kelly Fredrickson

Global Head of Brand and PR joins CEO Jennifer Harrington to talk curiosity, mental availability and the power of internal AND external partnership HATCH is back in the kitchen for a new episode of its video series, Eat In or Dine Out. Each freshly baked episode features marketing leaders who join Jennifer Harrington, CEO and founder of […]

VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership

VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. The partnership delivers access to more than 400 digital screens across […]

Koddi Expands Commerce Media Targeting Capabilities Through New GIPHY and LiveRamp Collaboration

Koddi Expands Commerce Media Targeting Capabilities Through New GIPHY and LiveRamp Collaboration

Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]

Wall’s and Crocs announce partnership with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms.

Wall’s and Crocs announce partnership with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms.

Wall’s and global footwear Crocs™ have come together to launch an exclusive “Mad for Summer” collaboration of limited-edition ice cream-inspired Jibbitz™ charms, celebrating bold self-expression and unapologetic joy. “Summer 2026 is all about playing it mad. And we are delighted to be partnering with Crocs to turn that mindset into something people can wear, show […]

LOVE IT, HATE IT, DON’T TRAVEL WITHOUT IT: MARMITE RELEASES ‘WEMITE’ JARS FOR ENGLAND FANS HEADED TO THE TOURNAMENT.

LOVE IT, HATE IT, DON’T TRAVEL WITHOUT IT: MARMITE RELEASES ‘WEMITE’ JARS FOR ENGLAND FANS HEADED TO THE TOURNAMENT.

As tens of thousands of England fans travel to the US this summer, Marmite helps our away support feel more at home This summer, Marmite is changing its name to ‘WeMite’ and releasing special edition jars for travelling England football fans. Designed to bring a taste of home to America, where Marmite can be harder […]

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