Heading to the World Cup, Brahma shows the world the mystique of Brazilian football in a new film

Heading to the World Cup, Brahma shows the world the mystique of Brazilian football in a new film

Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]

VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations

VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces​​. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a […]

Rady Children’s Health Champions ‘Stubborn Optimism’ in First Brand Campaign Celebrating Every Child’s Dream

Rady Children’s Health Champions ‘Stubborn Optimism’ in First Brand Campaign Celebrating Every Child’s Dream

Created by SMALL New York, the campaign celebrates the community spirit around a child’s health – from parents, to clinicians, community, partners, volunteers and beyond At a time when many families are navigating uncertainty, Rady Children’s Health (Rady Children’s) is betting on ‘stubborn optimism’ – the conviction that hope for a child’s future is an […]

Stargazing, Fishing, Cruising: Hertz Has a Car for That

Stargazing, Fishing, Cruising: Hertz Has a Car for That

Hertz introduces first-ever “car connoisseur” in new national campaign created in partnership with AOR Preacher When people think about renting a car, they may picture something basic or well used — simply a way to get from point A to point B. With Hertz, the experience goes beyond the expected, giving customers access to newer […]

Hisense, Terry Crews, Terry Crews and Terry Crews show everyone how to “Out Host” as the FIFA World Cup 2026 approaches

Hisense, Terry Crews, Terry Crews and Terry Crews show everyone how to “Out Host” as the FIFA World Cup 2026 approaches

The new brand platform created by Agent42 New York repositions Hisense as a culture-ready brand built for elevating every hosting moment and kicks off a creatively ambitious long-term collaborative content partnership with Crews As the FIFA World Cup 2026TM sets to turn homes across the North America into front-row seats, Terry Crews, his grandma (played […]

Lucozade motivates runners with Jamie Laing at the 2026 London Marathon

Lucozade motivates runners with Jamie Laing at the 2026 London Marathon

Lucozade has partnered with socially-led creative agency We Are Social to energise runners at London Marathon’s notorious Mile 23. Focusing on the psychological and physical turning point runners face at Mile 23, Lucozade set out to provide the mental encouragement and physical fuel needed to break through. The motivation mission started pre-race at the Marathon Expo, […]

Rakuten and impact.com Announce Alliance to Scale the Global Partnership Economy

Rakuten and impact.com Announce Alliance to Scale the Global Partnership Economy

New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading […]

VIOOH expands programmatic DOOH reach across Brazil’s major cities with We OOH partnership

VIOOH expands programmatic DOOH reach across Brazil’s major cities with We OOH partnership

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital screens generating […]

ICONIC BEER MAKER, FULLER’S, EXPANDS THE PRIDE FAMILY BY LAUNCHING BRAND NEW PRIDE LAGER WITH RUGBY LEGEND AND TV PERSONALITY, JOE MARLER

ICONIC BEER MAKER, FULLER’S, EXPANDS THE PRIDE FAMILY BY LAUNCHING BRAND NEW PRIDE LAGER WITH RUGBY LEGEND AND TV PERSONALITY, JOE MARLER

England International, Premiership champion, TV Personality and Podcaster, Joe Marler, is teaming up with Fuller’s Brewery as Brand Ambassador for Fuller’s London Pride ale and new Fuller’s Pride Lager, to build on the brand’s heritage with British rugby for 2026. Joe Marler will be the face of both beers, brewed at the iconic Chiswick based, […]

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