Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]

HATCH’s ‘Eat In or Dine Out’ Dishes on Brand Confidence With T. Rowe Price’s Kelly Fredrickson

HATCH’s ‘Eat In or Dine Out’ Dishes on Brand Confidence With T. Rowe Price’s Kelly Fredrickson

Global Head of Brand and PR joins CEO Jennifer Harrington to talk curiosity, mental availability and the power of internal AND external partnership HATCH is back in the kitchen for a new episode of its video series, Eat In or Dine Out. Each freshly baked episode features marketing leaders who join Jennifer Harrington, CEO and founder of […]

VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership

VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. The partnership delivers access to more than 400 digital screens across […]

Koddi Expands Commerce Media Targeting Capabilities Through New GIPHY and LiveRamp Collaboration

Koddi Expands Commerce Media Targeting Capabilities Through New GIPHY and LiveRamp Collaboration

Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]

Wall’s and Crocs announce partnership with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms.

Wall’s and Crocs announce partnership with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms.

Wall’s and global footwear Crocs™ have come together to launch an exclusive “Mad for Summer” collaboration of limited-edition ice cream-inspired Jibbitz™ charms, celebrating bold self-expression and unapologetic joy. “Summer 2026 is all about playing it mad. And we are delighted to be partnering with Crocs to turn that mindset into something people can wear, show […]

LOVE IT, HATE IT, DON’T TRAVEL WITHOUT IT: MARMITE RELEASES ‘WEMITE’ JARS FOR ENGLAND FANS HEADED TO THE TOURNAMENT.

LOVE IT, HATE IT, DON’T TRAVEL WITHOUT IT: MARMITE RELEASES ‘WEMITE’ JARS FOR ENGLAND FANS HEADED TO THE TOURNAMENT.

As tens of thousands of England fans travel to the US this summer, Marmite helps our away support feel more at home This summer, Marmite is changing its name to ‘WeMite’ and releasing special edition jars for travelling England football fans. Designed to bring a taste of home to America, where Marmite can be harder […]

JCDecaux renews Heathrow advertising contract for 8 years

JCDecaux renews Heathrow advertising contract for 8 years

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today the renewal of its contract with Heathrow, the most connected airport in the world, with a record 84.5 million passengers in 2025. The 8-year contract will run from 1 January 2027 and extends a long-standing partnership that spans over 25 years, […]

Trustpilot and Shopify strengthen partnership to power the future of reviews in the age of AI

Trustpilot and Shopify strengthen partnership to power the future of reviews in the age of AI

Trustpilot, the world’s largest open customer feedback platform,  announces that it has become a key product partner for reviews within Shopify, deepening its role within one of the world’s largest providers of essential internet infrastructure for commerce.  The partnership comes as trusted third-party feedback plays an increasingly important role in online shopping. As AI continues to […]

Envato Just Put “Creative Flow” to the Test in NYC—Here’s What Happened

Envato Just Put “Creative Flow” to the Test in NYC—Here’s What Happened

Envato has partnered with artist Max Kolo to put creative flow to the ultimate test: creating marketing material for Gladiators NYC in a single day while working from the middle of a live armored combat event in Central Park. The activation translates Envato’s “Creative Flow Activated” campaign into a live experience, building on their digital activity […]

Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform

Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform

Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 […]

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