When did hugging your friend get awkward? The New Bromantics, a short film from Movember, explores how male friendship has changed over time, and why it matters for men’s health. To view the film visit movember.com/newbromantics Movember, the leading global movement changing the face of men’s health, has today launched a new short film, in […]
Today, VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation’s largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United States. The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards […]
Best-selling author Dawn O’Porter joins as ambassador for year two, following a 27% increase in brand favourability Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%*, bringing together books and pizza to inspire the perfect night in. Dawn O’Porter leads […]
We Are Social is driving forward a centralised approach for paid social performance content, and select campaigns across key European and Middle Eastern markets for Deliveroo. To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices. Together, they will cover […]
Today, creative industries educational charity The Challenger Academy, global integrated agency VCCP, and global in-house marketing transformation company, OLIVER, have announced a new partnership with The King’s Trust for this year’s ‘Biggest Pitch of the Year’ – giving young people across Staffordshire and Nottingham the opportunity to create a brand campaign for the charity. Now […]
Music and style-themed campaign introduces Ashley Luxe, the company’s brand-new premium brand FlyteVu, the award-winning full-service creative and culture agency that creates bold, culturally driven campaigns, is launching a high-profile integrated marketing campaign for Ashley‘s (formerly Ashley Furniture) Ashley Luxe, its elevated collection, that stars music sensation Teddy Swims. Ashley, North America’s largest furniture store brand, just announced that Grammy-nominated artist Teddy […]
Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional advertiser demand AdXact, AdXcelerant’s demand-side platform (DSP), today announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to VIOOH […]
Aviva has partnered with Saatchi & Saatchi, OMD UK and Channel 4 on a new campaign designed to encourage more open conversations around menopause and challenge the stigma, misunderstanding and lack of awareness that many women experiencing menopause still encounter. The campaign was developed as part of a broader menopause strategy created in partnership with […]
As interest in Women’s football continues to grow, Chase is expanding its existing partnership with ITV to include Senior England Women’s matches until 2028, alongside its sponsorship of the Senior England Men’s coverage. Chase first began sponsoring ITV’s coverage of Senior England Men’s coverage in 2025. All games will be broadcast live and free to […]
Happy View, created in partnership with Hospital CEMA, transforms the iconic Happy Meal box into a playful vision-screening tool, bringing children’s eye health and preventive care closer to families. In celebration of Children’s Month and National Reading Day on October 12, McDonald’s presents Happy View, an initiative that transforms the Happy Meal box into a […]