Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional advertiser demand AdXact, AdXcelerant’s demand-side platform (DSP), today announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to VIOOH […]
Aviva has partnered with Saatchi & Saatchi, OMD UK and Channel 4 on a new campaign designed to encourage more open conversations around menopause and challenge the stigma, misunderstanding and lack of awareness that many women experiencing menopause still encounter. The campaign was developed as part of a broader menopause strategy created in partnership with […]
As interest in Women’s football continues to grow, Chase is expanding its existing partnership with ITV to include Senior England Women’s matches until 2028, alongside its sponsorship of the Senior England Men’s coverage. Chase first began sponsoring ITV’s coverage of Senior England Men’s coverage in 2025. All games will be broadcast live and free to […]
Happy View, created in partnership with Hospital CEMA, transforms the iconic Happy Meal box into a playful vision-screening tool, bringing children’s eye health and preventive care closer to families. In celebration of Children’s Month and National Reading Day on October 12, McDonald’s presents Happy View, an initiative that transforms the Happy Meal box into a […]
In a world where there’s an AI tool for almost everything, Maltesers® is reminding Brits that technology can help answer plenty of questions, but when it comes to life’s biggest moments, there’s still nothing quite like a chat with someone who’s been there, done it and has a story or two to share. In fact, […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal. The partnership delivers access to more than 500 digital screens, generating 320 million monthly impressions. TuMedio’s network spans a diverse […]
A collaboration with Groove Armada’s Andy Cato, the single and regenerative beer aims to turn up the volume on soil degradation. The charity cover of ‘Wildthing’ by The Farmer’s Choir unveils Hawkstone’s latest regenerative lager—raising vital funds for farming charities while rallying support for British soil health. T&P has today unveiled its latest campaign for […]
Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]
Winalot, one of the UK’s most loved dog food brands, is returning to TV for the first time in over a decade. This is part of a major brand investment plan, featuring a new creative campaign and partnership with 5, as Winalot becomes the broadcaster’s official pet nutrition partner. The move marks Winalot’s first new […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America. The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, […]
