Footballco Select Charlton Athletic for Groundbreaking Content Partnership

Footballco Select Charlton Athletic for Groundbreaking Content Partnership

Charlton Athletic and global football content and media company Footballco have joined forces on a new industry-leading sponsorship partnership to help brands reach the coveted Gen-Z demographic. The London club has been selected to partner with Footballco because of the Addicks’ position as the leading social purpose football organisation in the UK. The Charlton Athletic […]

COLMAN’S TO ‘BRING THE HEAT’ FOR FESTIVE FIXTURES

COLMAN’S TO ‘BRING THE HEAT’ FOR FESTIVE FIXTURES

Colman’s, the UK’s number one mustard brand, is reigniting its historical partnership with Norwich City FC to ‘Bring the heat’ for the Canaries’ festive fixtures. The ‘Bring the Heat’ theme celebrates the hot and spicy flavours of Colman’s English mustard and the rich local heritage of the original English mustard brand, which is still processed in […]

BMB wins Kerry Dairy Consumer Foods advertising brief with remit to drive growth of brands

BMB wins Kerry Dairy Consumer Foods advertising brief with remit to drive growth of brands

BMB has been appointed lead strategic and creative agency for Kerry Dairy Consumer Foods, home to the UK and Ireland’s leading dairy and plant-based brands including Strings and Things Kids Snacks, PURE, Dairygold and Charleville brands. BMB pitched against three other agencies (undisclosed) to win the account in a process organised by the AAR. BMB […]

VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which […]

Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans

Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans

Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership – the longest running in the history of the English Premier League. The celebratory global campaign includes some of the most important characters at the club: the fans. ’10 More Years. Inked’ stars the forearms, biceps, backs, arms, legs, […]

CLARION JOINS FORCES WITH SEO SPECIALISTS SEARCH SEVEN TO EXTEND ITS DIGITAL OFFERING WITH THE LAUNCH OF ‘CLOUT’

CLARION JOINS FORCES WITH SEO SPECIALISTS SEARCH SEVEN TO EXTEND ITS DIGITAL OFFERING WITH THE LAUNCH OF ‘CLOUT’

Award-winning Consumer and B2b Communications and marketing agency Clarion Communications, whose clients include Aldi, Unilever and Wickes, is setting up a new partnership with prominent search marketing specialists Search Seven. The collaboration, titled Clout, will mark the relaunch of Clarion’s digital offering, marking a significant milestone in the WPP agency’s three-decade history – bringing together […]

Nectar360 and American Express renew longstanding co-branded credit card partnership

Nectar360 and American Express renew longstanding co-branded credit card partnership

The multi-year renewal of the 18-year relationship maximises value for Nectar and American Express Cardmembers Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the renewal of its longstanding co-branded credit card partnership with American Express. American Express is the largest global payments network and one of Nectar’s most established […]

UNFOLD Inks Exclusive Partnership with Web3 Platform IQ Protocol

UNFOLD Inks Exclusive Partnership with Web3 Platform IQ Protocol

Digital marketing firm bets big on the future of fan engagement Digital marketing agency UNFOLD and Web3 sharing platform IQ Protocol have formed a partnership to empower brands with technology that enables them to engage with fans globally in gaming, memberships, ticketing, and other activities without the involvement of third parties. IQ Protocol is a pioneer of the Web3 sharing economy because it has developed p2p technology that redefines digital-asset ownership and access. Everyone from crypto natives to those […]

Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

New partnership aims to offer more Nectar rewards for customers, while streamlining processes for brands Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the launch of a new platform to support their Nectar eShops proposition, powered by leading provider of global loyalty commerce and personalised offer networks, Valuedynamx, in […]

SPECSAVERS CELEBRATES ONGOING PARTNERSHIP WITH MANNING GOTTLIEB OMD AND OMD IRELAND WITH 3-YEAR CONTRACT RENEWAL

SPECSAVERS CELEBRATES ONGOING PARTNERSHIP WITH MANNING GOTTLIEB OMD AND OMD IRELAND WITH 3-YEAR CONTRACT RENEWAL

Media account renewal reflects Specsavers’ commitment to the IPA & ISBA Pitch Positive Pledge Specsavers has renewed its media contract with Manning Gottlieb OMD and OMD Ireland without conducting a competitive pitch, building on its 11-year relationship with the Omnicom agencies.  The process, a pioneering move that reflects its commitment to the IPA & ISBA […]

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