New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel impact.com, the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows […]
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, adtech platforms, and advertisers. The partnership is designed to help publishers protect their audiences from harmful, unwanted, or low-quality ad experiences while preserving revenue […]
New partnership reflects the industry’s shift toward creator-led marketing and supports the development of a robust affiliate program for gaming creators impact.com, the global infrastructure for partnership-driven commerce, today announced that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. The program […]
Independent brand design agency Derek&Eric has partnered with Bitburger to create a striking series of limited edition collector’s cans celebrating the brewer’s renewed partnership with the German Football Association (DFB). Timed to coincide with a summer of international football, the designs tap into the passion, pride and nostalgia that unite German fans across generations. Built […]
Cornett, a female‑owned independent media & marketing agency, has been selected by Conagra Brands, home to North America’s most iconic food brands, as its Strategic Media Execution Partner. Conagra is rebuilding its media and marketing model to enhance speed, transparency, and strategic integration. This work includes bringing strategy and digital activation in‑house, establishing a Marketing Center […]
The move taps into a flexible approach to online media for the independent agency’s Milan and London clients Independent creative agency DUDE has created an official partnership deal as a minority stakeholder with Kotton Media, to integrate creative and media for clients in one seamless partnership. The new arrangement expands the range of services and […]
The art tour is the centerpiece of Kayem’s “There When it Mattered Most” campaign, launching this summer in celebration of America’s 250th anniversary As America approaches its 250th anniversary, Kayem, New England’s #1 Frank, is celebrating in a distinctly playful and patriotic way with its “There When It Mattered Most” campaign, a creative reimagining of defining moments and […]
Global socially-led creative agency We Are Social‘s Amsterdam office has partnered with KLABU, a non-profit dedicated to building community-led sports clubs in refugee camps worldwide, to scale its awareness and support globally, backing the organisation’s ambition of becoming the world’s largest sports club. KLABU provides access to sport and play for refugees, funding facilities, equipment […]
Award-winning design company Athlon has partnered with TalkTalk Business to undergo a milestone digital replatform as part of the business’ demerger from TalkTalk Group. With a focus on bringing TalkTalk Business’s extensive Enterprise credentials to the forefront, Athlon led the strategic design and build of a new website experience that strengthens the brand’s competitive positioning […]
Partnership allows brands and agencies direct access to Wolt’s commerce media inventory through programmatic channels – starting with Germany – and also marks Koddi’s entry into the local commerce media market Koddi, a worldwide leading retail and commerce media technology for enterprises, today announced it is partnering with Wolt Ads, the advertising arm of Wolt’s local […]
