Envato has partnered with artist Max Kolo to put creative flow to the ultimate test: creating marketing material for Gladiators NYC in a single day while working from the middle of a live armored combat event in Central Park. The activation translates Envato’s “Creative Flow Activated” campaign into a live experience, building on their digital activity […]
Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 […]
The new film demonstrates how predictive cultural intelligence, advanced AI-driven pipelines and human craftsmanship can work together to shape the future of impactful storytelling Lexus and AKQA unveiled The Summers We Keep, the third film in their creative partnership built on innovation, craftsmanship and compelling storytelling. Created for Lexus’ digital and owned channels and designed for […]
Pringles has teamed up with INNOCEAN Berlin to create an innovative fashion solution for football fans following the World Cup. For the fans who want to stay up late to watch their team’s matches in far-flung time zones – the popular snack brand is launching a hybrid football shirt and pyjama set called the Night Kit. […]
Every day, millions in global ad spend is compromised by simple human error: a geo-targeting mistake, a broken tracking pixel, or a lifetime budget accidentally set as a daily budget. As programmatic advertising platforms grow increasingly complex, relying on manual human checks is no longer viable. To solve this, TRKKN, a leading global Google Marketing […]
‘Smooth, Done Right’ emphasizes EWC’s 20-year expertise and thousands of trained specialists In partnership with creative and branding agency Yard NYC, European Wax Center (EWC) is launching ‘Smooth, Done Right™’, a new brand platform that marks a full-scale brand transformation for the industry leader in hair removal. As part of this evolution, Yard NYC has […]
New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel impact.com, the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows […]
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, adtech platforms, and advertisers. The partnership is designed to help publishers protect their audiences from harmful, unwanted, or low-quality ad experiences while preserving revenue […]
New partnership reflects the industry’s shift toward creator-led marketing and supports the development of a robust affiliate program for gaming creators impact.com, the global infrastructure for partnership-driven commerce, today announced that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. The program […]
Independent brand design agency Derek&Eric has partnered with Bitburger to create a striking series of limited edition collector’s cans celebrating the brewer’s renewed partnership with the German Football Association (DFB). Timed to coincide with a summer of international football, the designs tap into the passion, pride and nostalgia that unite German fans across generations. Built […]