New Zippo campaign documented by Nat Geo pledges to help combat the effects of deforestation by wildfire

New Zippo campaign documented by Nat Geo pledges to help combat the effects of deforestation by wildfire

Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with WOODCHUCK USA, documented by global storyteller National Geographic. As creator of one of the most famous flames of all time, Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. […]

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]

Space extends Häagen-Dazs’ passion for fashion with Berlin designer, Kilian Kerner

Space extends Häagen-Dazs’ passion for fashion with Berlin designer, Kilian Kerner

Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

Over half of British children (59%) would choose being read a story by their parents over an extra 30-minutes screen time, according to a new study into family reading habits released on July 10. The research was commissioned by the UK’s largest airline easyJet to mark the launch of a European-wide initiative to make it easy for […]

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity through literacy. The campaign launches on Thursday, July 4 with the roll out of Amazon’s LGBT+ Reading Roadshow, the UK’s first ever UK-wide LGBT+ reading programme.  Designed for secondary schools, the […]

Just Eat Unveil World’s First Sausage Roll Sidecar to Celebrate the Launch of Greggs Delivery

Just Eat Unveil World’s First Sausage Roll Sidecar to Celebrate the Launch of Greggs Delivery

The world’s first Sausage Roll sidecar was unveiled in London to celebrate Greggs launching on Just Eat, a leading global hybrid marketplace for online food delivery. The exciting new partnership is now live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over a million households across the three cities. […]

The IPM and Ingenuity partner to launch IPM Agency Referrals: Powered by Ingenuity

The IPM and Ingenuity partner to launch IPM Agency Referrals: Powered by Ingenuity

The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity announced the launch of IPM Agency Referrals: Powered by Ingenuity, bringing agency recommendations to the IPM’s member base for the first time. The new service will give IPM members access to exclusive brand owner briefs that fall within their […]

BULK HOMME enlists football sensation Kylian Mbappé as global brand ambassador

BULK HOMME enlists football sensation Kylian Mbappé as global brand ambassador

Men’s skincare brand BULK HOMME is taking its next step towards becoming the world’s number one men’s skincare brand with the appointment of Kylian Mbappé, the Paris Saint-Germain and French national superstar footballer, as its global brand ambassador. BULK HOMME approached Kylian Mbappé to become its ambassador after he attracted worldwide attention as the world’s […]