Fishbites, a pioneer in scented bait innovation, has expanded its partnership with Unruled, a marketing agency specializing in the outdoor lifestyle category, as the company continues to build momentum and scale its business. Originally engaged to support distribution and sales growth for its catfish bait products, Unruled’s role has quickly evolved into a broader strategic partnership. […]
McCANN in Birmingham will lead creative communications across England, Wales and Northern Ireland to support the Food Standards Agency’s mission. The Food Standards Agency (FSA) has appointed McCANN in Birmingham as its full-service agency, leading creative communications following a competitive pitch. The partnership will see McCANN deliver strategy, creative, and assets to increase awareness of the […]
Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app. The offer covers popular destinations across the UK, including LEGOLAND® […]
Move expands growth opportunities & strengthens indie network benefits to global brands Yes&, the fully integrated independent marketing agency, today announced it has joined Dawn Marketing, a global portfolio of best-in-class independent specialist marketing services agencies built around centralized data science, advanced analytics and econometric measurement. Led by CEO Aaron Reitkopf, an advertising agency expert with […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, […]
New Sports Sponsorship Ranker evaluates teams through the lens of media efficiency, fan affinity and momentum to help brands assess partnership value When it comes to sponsorship value, the Philadelphia Phillies currently lead Major League Baseball, according to a new ranking system developed by LERMA/. The agency has launched the Sports Sponsorship Ranker, a proprietary […]
Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a […]
Created by SMALL New York, the campaign celebrates the community spirit around a child’s health – from parents, to clinicians, community, partners, volunteers and beyond At a time when many families are navigating uncertainty, Rady Children’s Health (Rady Children’s) is betting on ‘stubborn optimism’ – the conviction that hope for a child’s future is an […]
Hertz introduces first-ever “car connoisseur” in new national campaign created in partnership with AOR Preacher When people think about renting a car, they may picture something basic or well used — simply a way to get from point A to point B. With Hertz, the experience goes beyond the expected, giving customers access to newer […]