Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]
GumGum’s Mindset IndexTM gives brands the power to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset IndexTM, a powerful new data insight platform poised to redefine how brands gauge audience […]
Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]
Playground xyz, the leading attention measurement and optimisation platform, today announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s AIP technology fuses eye tracking panel […]
In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the respective experts in context and attention to help maximise consumer awareness of its ‘50% […]
Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that foundcarbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 tons […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
The leader in contextual intelligence, GumGum, announced today that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand […]
The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest study into context and attention, Playground xyz addresses the specific topic of context and […]
Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marketers seek more accurate and meaningful campaign measurement data
Playground xyz appoints new team members as it solidifies its position as a leader in the attention space
