Former Ogilvy Germany Chief Creative Officer Michael Kutschinski to join Plan.net in Hamburg

Former Ogilvy Germany Chief Creative Officer Michael Kutschinski to join Plan.net in Hamburg

The acclaimed creative director is joining Plan.Net’s management team to further develop the agency group’s digital creation activities in Hamburg. Before moving to Plan.Net, Kutschinski was CCO Germany and Global Creative Leader Customer Engagement & Commerce at Ogilvy. Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is […]

Creative frontman Richard Chong strengthens Serviceplan Malaysia team

Creative frontman Richard Chong strengthens Serviceplan Malaysia team

Serviceplan Malaysia have hired Senior Creative Director Richard Chong to work closely with General Manager Elaine J. Chew with the remit of expanding Serviceplan business in the region.  Founded in 2017 to increase the footprint of Serviceplan Group in the APAC region, Serviceplan Malaysia is the leading creative agency for BMW Malaysia, the fringe agency […]

Professional racecar driver Aurora Straus stars in BMW’s ‘Power has Come a Long Way’ ad by Serviceplan

Professional racecar driver Aurora Straus stars in BMW’s ‘Power has Come a Long Way’ ad by Serviceplan

‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison – the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day.   The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old […]

Sarenza and Serviceplan team with BECOMTECH to train next generation of women coders in France

Sarenza and Serviceplan team with BECOMTECH to train next generation of women coders in France

To coincide with International Women’s Day 2019, a coding training program for young women designed to improve gender parity in the digital industries, has been developed by Sarenza with Serviceplan France and BECOMTECH.    For Sarenza, a French company specialising in the online sale of shoes and accessories, equality between men and women at work is […]

Matthias Brüll to oversee internationalisation of Mediaplus Group

Matthias Brüll to oversee internationalisation of Mediaplus Group

One of Europe’s largest independent media agency Mediaplus is taking another important step towards internationalisation. This May, Matthias Brüll will be assuming the newly created position of Managing Director Mediaplus International. The 51-year-old can look back on many years of experience in the German and international media industry and will be managing the further development […]

Reporters Without Borders Germany Turn Fonts of Banned Newspapers into Symbols of Press Freedom

Reporters Without Borders Germany Turn Fonts of Banned Newspapers into Symbols of Press Freedom

More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign  ‘Fonts for Freedom’, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom.  […]

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.   The reason for the campaign was that in Germany […]

Serviceplan and BMW get 7 Series off the ground in UK Airport

Serviceplan and BMW get 7 Series off the ground in UK Airport

To relaunch the iconic BMW 7 Series model, a two-minute spot created by Serviceplan and shot by Tony Petersen Film, required the expert knowledge of production service company LS Productions to pull off the logistically complex airport runway shoot without a single person seeing the new vehicle.   Contending with airports from around Europe, LS Productions sourced […]

Unlimited Group, Serviceplan & Hakuhodo team to create a global offering rooted in local insight

Unlimited Group, Serviceplan & Hakuhodo team to create a global offering rooted in local insight

The Unlimited Group (UK), Serviceplan Group (Germany), and Hakuhodo Group (Japan) have combined forces to create a global offering rooted in local insight. The three independent agency groups have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. Together, the UK, German and Japanese agencies are building […]

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