Born Integrated: The 50th Anniversary Design of the Serviceplan Group Is Revealed

Born Integrated: The 50th Anniversary Design of the Serviceplan Group Is Revealed

Celebrating 50 years of Serviceplan: in its anniversary year, Europe’s leading independent agency group is marking the momentous occasion with a very special design. Based on the original Serviceplan logo from the early seventies, an anniversary design with the slogan “Born Integrated” was created. The new design celebrates the integrated and holistic approach to communication […]

Agency merger: Serviceplan and Wien Nord Merge to Build Austria’s Advertising Agency of the Future

Serviceplan Group, Europe's largest independent agency group, and Wien Nord, one of the most respected Austrian communications agencies, are joining forces to become one of Austria’s leading agency groups. The merger to form a joint "House of Communication" will create a completely new offering for the Austrian market, with an integrated service portfolio offering clients expertise in; for creativity and content; media and data; technology; strategy and brand partnerships.

Agency merger: Serviceplan and Wien Nord Merge to Build Austria’s Advertising Agency of the Future

Two of Austria’s leading communications agencies have announced that they are joining forces: Serviceplan Group Austria and Wien Nord will merge to form a fully integrated “House of Communication” both sides announced today. The merged agency group will be managed by a joint holding with shareholders of both agency groups. The holding will be managed […]

“We Hold The Mirror Up To This World” – SPIEGEL, Germany’s Respected News Title Launches Cross-media Brand Campaign Together with Serviceplan

“We Hold The Mirror Up To This World” – SPIEGEL, Germany’s Respected News Title Launches Cross-media Brand Campaign Together with Serviceplan

The launch of the new SPIEGEL online is accompanied by a digital and classical brand campaign conceived by Serviceplan. SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a […]

Serviceplan Group Appointed International Lead Agency of Dr. Beckmann

Serviceplan Group Appointed International Lead Agency of Dr. Beckmann

For its repositioning, the Delta Pronatura brand Dr. Beckmann has appointed Serviceplan Group agencies Serviceplan Health & Life, Serviceplan Consulting Group, Serviceplan Design Hamburg, Mediaplus, Mediascale, Plan.Net Performance and Plan.Net Pulse to provide integrated services. The seven Serviceplan agencies will act jointly as Dr. Beckmann’s international lead agency and are tasked with developing a globally […]

Bridgestone Presents “Eyes On The Road” from Serviceplan Middle East

Serviceplan Middle East partners with Bridgestone MEA and Dubai Police and government organisations on road safety and health campaign aimed at the UAE truck driver community.

Bridgestone Presents “Eyes On The Road” from Serviceplan Middle East

Bridgestone MEA worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety.  Launching the campaign is an online film sensitively directed by Nixon Freire out of Hanzo Films.  The film […]

Serviceplan Spain and Amstel Collaborate with Artists And Illustrators To Create XÈ QUIN BARRI! Campaign for Amstel

Design and illustration is the key to Amstel’s campaign honouring the neighborhoods of Valencia

Serviceplan Spain and Amstel Collaborate with Artists And Illustrators To Create XÈ QUIN BARRI! Campaign for Amstel

Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist labels were distributed throughout the region. The campaign title, “Xè quin barri!” (“Wow, what a place!”) alludes to one of the most characteristic Valencia sayings which can […]

German Supermarket PENNY Encourage People To Rediscover Their Inner Child

‘Christmas Is For Children. So For All Of Us’: Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.

German Supermarket PENNY Encourage People To Rediscover Their Inner Child

This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’.  PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a […]

Change Serviceplan Poland Create Gamers and Geeks Ad for G2A.COM

Change Serviceplan Poland Create Gamers and Geeks Ad for G2A.COM

Change Serviceplan Poland beat 12 other agencies to win a brief from G2A.COM for an ad that encapsulates the motto of the popular marketplace for gamers: “You lose when you overpay’. The VFX-laden advert was shot at Nu Boyana studios in Bulgaria, and stylishly directed by Szymon Pawlik out of production company Neverest. Released online in Poland […]

Health Unlimited form ‘Serviceplan Health’ with Serviceplan to support their health comms expansion

Health Unlimited form ‘Serviceplan Health’ with Serviceplan to support their  health comms expansion

Health Unlimited announced it has joined Serviceplan in a formal partnership called ‘Serviceplan Health’. The move, which comes after collaborations between the agencies earlier in 2019, will further support the Serviceplan Group’s global healthcare marketing and communications offering. Serviceplan Health will focus its efforts on the launch of healthcare brands in the UK, Germany, Poland, […]

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