To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

By on    Advertising, Latest, Marketing  

German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign in the well-known PENNY store "Kiez" on St. Pauli in Hamburg, staging the products in a kitsch and magical theatre world with a cast of dancers and famous faces from the Hamburg Drag Queen scene. Consisting of a TV spot, print ads and extensive online and social media content, it can now be seen throughout Germany.

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

Coway Expands into Europe: Serviceplan and Plan.Net support European Market Entry of Leading South Korean Air and Water Purifier Brand

By on    Advertising, Latest, Marketing  

Inaugural product launch campaign launches today in Germany with tagline “I am an Air Maker”.

Coway Expands into Europe: Serviceplan and Plan.Net support European Market Entry of Leading South Korean Air and Water Purifier Brand

Since the outbreak of the Covid-19 pandemic, the issue of clean air has taken on an increasingly important role in people’s consciousness and in the public debate. As a consequence, the demand for air purifiers has also risen; a good time, therefore, for Coway, South Korean market leader for air and water purifiers, to establish […]

Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency in the form of New Creative Content-alliance: BAUERSERVICEPLAN – The Content Company

By on    Agency, Latest, Media, People  

The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN - The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as the Chief Content Officers. Stephan Hiller (Bauer Media Group) and Frank Meinke (Serviceplan Berlin) will take over the commercial management of the agency. The joint venture was inaugurated on 1 March 2021.

Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency in the form of New Creative Content-alliance: BAUERSERVICEPLAN – The Content Company

Bauer Media Group, one of the largest media companies in Europe, and Serviceplan Group – Europe’s largest independent agency group – are combining their strengths in the form of content and publishing agency BAUERSERVICEPLAN. After winning the pitch for the AOK Federal Association’s contents budget in October 2019 as a bidding consortium, Bauer Media and Serviceplan […]

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