The Rift: PENNY and Serviceplan’s 2022 Christmas Campaign is a Powerful Plea Against the Divisions within Society

<strong>The Rift: PENNY and Serviceplan’s 2022 Christmas Campaign is a Powerful Plea Against the Divisions within Society</strong>

The wait is over. One year after PENNY’s emotional Christmas spot ‘The Wish’ moved people in Germany and around the world, and won multiple awards including a Grand Prix at Cannes Lions International Festival of Creativity, the eagerly awaited new PENNY Christmas film is now available online and on social media. The 2022 PENNY Christmas […]

Serviceplan Group launches Web3 and Metaverse Studio: Serviceplan DCNTRL

DCNTRL Serviceplan Group is expanding its range of services and investing in the development of a full-service Web3 studio. Serviceplan DCNTRL - short for “decentral“ and referring to the decentralised nature of Web3 - collaboratively develops holistic brand experiences and business models for Web3 and the metaverse. Former Google manager Nina Matzat and Yves Bollinger, previously Head of Digital Strategy and Innovation at DDB Düsseldorf, will lead the studio as General Managers. As a new integrative hub, Serviceplan DCNTRL brings together the Web3 expertise within the Serviceplan Group.

Serviceplan Group launches Web3 and Metaverse Studio: Serviceplan DCNTRL

The team leading the newly launched Serviceplan DCNTRL combine a deep understanding of culture, communities and trends within Web3, with creative and technical expertise to develop sustainable business models. The full-service portfolio includes training, strategy, concept, creation, execution and legal advice and offers complete support: from the first steps in Web3 to market entry and […]

Serviceplan Group Achieves Best end-of-year Result in Company’s History, ending Fiscal Year with Turnover up 28 per cent

In the financial year 2021/2022, Europe's largest owner-managed agency group achieved a fee turnover of 623 million euros

Serviceplan Group Achieves Best end-of-year Result in Company’s History, ending Fiscal Year with Turnover up 28 per cent

In the financial year (2021/2022) ending June 2022, Serviceplan Group, Europe’s largest owner-managed agency group, achieved a fee turnover of 623 million euros – representing an increase of 28% from the previous year’s 488 million euros. Therefore, it is by far the best result recorded since the company was founded in 1970. Florian Haller, CEO […]

Reviews in Verse: Spanish Rapper Arkano Voices New Valencia Tourism Campaign from Serviceplan Spain, creating Rap from the Words of more than 200,000 Anonymous Poets

Reviews in Verse: Spanish Rapper Arkano Voices New Valencia Tourism Campaign from Serviceplan Spain, creating Rap from the Words of more than 200,000 Anonymous Poets

“Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses […]

Jersey Swap for Tolerance: Serviceplan Campaign Team Up with German Basketball to Send a Clear Signal against Racism

Jersey Swap for Tolerance: Serviceplan Campaign Team Up with German Basketball to Send a Clear Signal against Racism

German Basketball Teams ‘White Wings’ and ‘Depant GIESSEN 46ers’ exchange jerseys in an anti-racist statement marking International Week Against Racism Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city […]

Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel

Wedding Bells in Berlin’s Wedding district: On the memorable wedding date of 22/2/2022, 22 adventurous couples tied the knot in the aisles of German supermarket PENNY in ceremonies performed by an Elvis impersonator. For one day, Serviceplan Campaign transformed the store into a Las Vegas-style Wedding Chapel, generating huge media attention and successfully staging the wedding as the ultimate discount product: a fully immersive and affordable experience.

Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel

Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel

Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally

Serviceplan Innovation and Dot Incorporation continue their innovative collaboration with the Dot Go app, a community-driven platform that recognises objects and connects these to specific actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life.

<strong>Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally</strong>

Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally

Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft

Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch. The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.

Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft

Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft

Val Venosta Celebrates Fruit Grower’s Day With ‘The Exchange’, Where A Spanish Influencer And A Greengrocer From Madrid Switch Roles For The Day

The influencer and fruit seller exchanged roles in unique campaign from Serviceplan Spain for The Association of Fruit and Vegetable Producers of Val Venosta (Vip)

Val Venosta Celebrates Fruit Grower’s Day With ‘The Exchange’, Where A Spanish Influencer And A Greengrocer From Madrid Switch Roles For The Day

Val Venosta Celebrates Fruit Grower’s Day With ‘The Exchange’, Where A Spanish Influencer And A Greengrocer From Madrid Switch Roles For The Day

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