The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing.
Operating under the name ‘BAUERSERVICEPLAN - The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as the Chief Content Officers. Stephan Hiller (Bauer Media Group) and Frank Meinke (Serviceplan Berlin) will take over the commercial management of the agency. The joint venture was inaugurated on 1 March 2021.
Bauer Media Group, one of the largest media companies in Europe, and Serviceplan Group – Europe’s largest independent agency group – are combining their strengths in the form of content and publishing agency BAUERSERVICEPLAN. After winning the pitch for the AOK Federal Association’s contents budget in October 2019 as a bidding consortium, Bauer Media and Serviceplan […]
Kimbo’s new TV campaign ‘Una Tazza di Napoli’ (A cup of Naples) celebrates the beauty of Naples and heritage of the historic Neopolitan Coffee Brand.
Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time Italian TV and captures ‘l’Anima di Napoli’ (the soul of Naples) in a light and breezy 60’ TVC starring the iconic Neopolitan coffee brand’s Ambassador Serena Autieri. Brand Ambassador Serena Autieri narrates the TVC in a beautiful sing […]
OOH Campaign features installation of 10 plinths outside Palau de les Arts in Valencia, with a different piece of creativity created for each of the letters of the word E-M-O-C-I- Ó -N-A-T-E. Each letter corresponding to a title and a different artistic discipline of the season's programming.
El Palau de Les Arts (Les Arts) is a globally recognized cultural building, and an iconic art centre in Valencia. Located within Valencia’s City of Arts and Sciences, one of the greatest architectural gems of world-class architect Santiago Calatrava, Les Arts has undoubtedly been an important part of the cultural and tourist revolution of Valencia […]
Animal lovers are in for a special Valentines treat in a Serviceplan Belgium campaign for Mopets.com - a new digital social network for animals - featuring love stories inspired by iconic romantic movies.
With Valentine’s Day almost upon us, MoPETS are launching their inaugural campaign: the MoPETS Love Stories, created with love by Serviceplan Group’s House of Communication Brussels. The campaign features stories that lend themselves perfectly to the annual celebration of love, since the tales are based on the codes used by the overly romantic films we […]
Serviceplan Group‘s House of Communication New York and Varo debut US campaign, spotlighting the bank’s mission of financial inclusion
Serviceplan New York collaborated with Varo Bank on the brand’s first national campaign: ‘Varo. A bank for all of us’ which builds on the company’s brand vision for a more accessible and inclusive financial system. It's Your Money from Varo Studios on Vimeo. Varo, the first and only digital bank with a national bank charter, is committed to helping […]
Anti-far right campaign shared across Germany on International Holocaust Memorial Day with powerful print, digital and OOH campaign and TikTok #NahtZiehsRaus Challenge generating more than 11.1 million hits.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were […]
Siani, one of Italy’s most awarded creative, joins Serviceplan Group from DLV BBDO
Serviceplan Group, Europe’s Number one independent agency group, has appointed Stefania Siani as CEO and Chief Creative Officer of Serviceplan Italy. Serviceplan Group welcome Stefania Siani as Chief Creative Officer and CEO of Serviceplan Italy. Siani moves to Serviceplan Italy from DLV BBDO and Proximity BBDO, where she held the position of Vice President and […]
Turisme Comunitat Valenciana has awarded its communication account to Serviceplan Spain, who will be responsible for national and international promotion of one of the most popular Spanish regions for Tourists from all over the world. Serviceplan Spain has won the account of the Valencian Tourism Community, meaning that for the next two years, the international […]
To demonstrate the problem of menstrual precariousness, the Règles Élémentaires TVC features a weather report with the presenter absent from the screen
For the first time in the history of French television, a TV presenter is absent from the screen during her scheduled weather forecast, an absence designed to highlight the work of French organisation Règles Élémentaires, who help women suffering from menstrual precariousness. The 3 TVCs created for Règles Élémentaires and its agency Serviceplan France is […]
Celebrating 50 years of Serviceplan: in its anniversary year, Europe’s leading independent agency group is marking the momentous occasion with a very special design. Based on the original Serviceplan logo from the early seventies, an anniversary design with the slogan “Born Integrated” was created. The new design celebrates the integrated and holistic approach to communication […]