Vitality has today announced a new campaign to provide valuable support to both their members and beyond during this unprecedented time.
Focusing on supporting the nation’s wellbeing whilst operating within the current Government restrictions, ‘Vitality At Home’ reflects the brand’s core purpose of helping people live active, healthy lives, even in these challenging and unprecedented circumstances.
This new campaign features Vitality Ambassadors such as Olympian Dame Jessica Ennis-Hill, rugby players Jonny Wilkinson and Maro Itoje, cricketers Jos Buttler, Joe Root and Heather Knight, Paralympic swimmer Ellie Simmonds and ex England Netball coach Tracey Neville, showing us their lives in lockdown. They have all created videos – going live on the Vitality Instagram account each day at 4pm – sharing their own favourite recipes, workouts, and personal insight into how they are coping, mentally and physically with life at home, in a bid to help others do the same.
To bring the content to a wider audience, the campaign is supported by a TV advert created by SNAP LDN. In this, the Vitality Ambassadors invite the nation to “Stay home at ours”, opening up the digital door to their homes to inspire people to stay active and healthy during lockdown. The advert will be across national TV stations including ITV, C4 and Sky and can be seen on YouTube from 24 April.
Neville Koopowitz, CEO of Vitality, commented: “At the moment we are all experiencing challenges and restrictions that are affecting our lives in multiple ways. This new campaign recognises how much more time we are all spending at home, and how for some people this may make it harder to prioritise being physically activity or to find time to look after their mental health.
“By bringing together our Ambassadors in this way and asking them to virtually open up their homes, we hope to inspire people to prioritise looking after themselves mentally and physically, whether they are Vitality members or the wider general public.”
Oliver Lewis-Barclay, Managing Partner at SNAP LDN commented: “We’re lucky to have some great content from some incredible athletes who are also friendly and approachable. So we’re just letting people know it’s available to them if it’s helpful. The message in the TV is a simple one of hospitality and a helping hand in these inhospitable times. Tonally, we’ve tried to stay humble but motivating, as befits the Vitality brand.”
The Vitality At Home series will be available on Vitality’s Instagram account, every day at 4pm.