Co-op uses OOH’s hyper-local capabilities to connect with local communities

Co-op uses OOH’s hyper-local capabilities to connect with local communities

Co-op launches new ‘out of home’ for summer using its first hyper-local approach to champion its investment in local communities. The new hyper local out-of-home (OOH) sees bespoke creatives linking the community where the message appears with the causes funded by the Co-op’s three businesses – Food, Funeral and Insurance. This innovative approach delivered in partnership […]

Fallon London launches ‘Cold Water’ campaign with AXA

Fallon London launches ‘Cold Water’ campaign with AXA

Fallon London and insurance brand AXA has launched a social and online campaign aimed at promoting the AXA brand and their health screening test: Realise Health. The campaign documents the story of the Blue Tits Cold Water Swimmers, a group of ladies in West Wales who swim together every day throughout the year. The campaign shows the value […]

Saga believes ‘time shouldn’t change a thing’ in new integrated insurance campaign

Saga believes ‘time shouldn’t change a thing’ in new integrated insurance campaign

Saga insurance has launched its first integrated advertising campaign in eight years to promote its new three-year fixed price car and home insurance. The campaign, created by VCCP with media planned by Starcom, celebrates Saga’s customers. The two TV spots feature observed conversations about Saga customers pursuing their long-held passions to demonstrate that ‘Time Shouldn’t […]

Twelve challenges perceptions of insurance marketing with new Co-op Insurance campaign

Twelve challenges perceptions of insurance marketing with new Co-op Insurance campaign

Co-op Insurance has today launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’. The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do. The centrepiece of […]

Paralympian Ellen Keane Stars in Allianz Ireland’s New ‘We Cover Courage’ Campaign

Paralympian Ellen Keane Stars in Allianz Ireland’s New ‘We Cover Courage’ Campaign

Allianz Ireland and ad agency, In the Company of Huskies unveiled the latest chapter of its new multi-million campaign that recognises moments of courage that have defined the lives of individuals and, in turn, inspired Irish society. Ellen Keane, Ireland’s youngest ever Paralympic athlete, stars in the newest edition of the multi-platform campaign, We Cover […]

Allianz recreates seminal moment in educational history in new ‘We Cover Courage’ campaign

Allianz recreates seminal moment in educational history in new ‘We Cover Courage’ campaign

Ad agency, In the Company of Huskies, launches new campaign ‘We Cover Courage’ for Allianz Ireland. The 60-second ad recreates the courageous moment in 1966 when Irish Minister for Education, Donogh O’Malley, announced free secondary school education, acting without the knowledge of his government. As no footage of the address survives, Huskies recreated the full […]

Zurich rated one of the best brands for customer service after soaring up UK customer satisfaction rankings

Zurich rated one of the best brands for customer service after soaring up UK customer satisfaction rankings

Published by the Institute of Customer Service, the UKCSI rates customer satisfaction across 13 sectors, incorporating the views of 10,000 consumers on 247 brands. The provider was also ranked 1st in the insurance sector for ethical business behaviours and connecting with consumers, and 5th and 7th respectively across all companies. Zurich’s increase was driven, in large part, by […]

Scarecrow M&C Saatchi runs with Police at Future Generali Marathon

Scarecrow M&C Saatchi runs with Police at Future Generali Marathon

Scarecrow M&C Saatchi, Mumbai shot an inspirational film with the Police Force for their client Future Generali India Insurance Company Limited (FGII) to inspire citizens to run for health at the Navi Mumbai Half Marathon. FGII is the sponsor of the Future Generali 10K Run at the Navi Mumbai Marathon on Sunday, 17th February 2019. FGII […]

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