Generali Continues To Excel Through The Times With Customers Through First Hong Kong Brand Film

Generali Continues To Excel Through The Times With Customers Through First Hong Kong Brand Film

At a time when the world is facing many changes, Generali reassures its customers and the community that, together, we can excel through the times. Generali has always been here to help people shape a safer future by caring for their lives and dreams. This is more than just a brand statement. It’s been something the Italian insurance […]

Ragged Edge Rebrands Laka To Turn The Industry On Its Head

Ragged Edge Rebrands Laka To Turn The Industry On Its Head

Laka, a community-based insurer of cyclists has been rebranded by Ragged Edge. The new brand sets Laka up to change the fundamentals of insurance, offering a revolutionary model to turn the industry on its head. Tobi Taupitz, co-founder, Laka says: “Traditional insurance models, with complex clauses, excesses and a painful claims process are broken. Our […]

Vitality Launches ‘VITALITY AT HOME’ Campaign

Helping the UK to stay as active and healthy during lockdown

Vitality Launches ‘VITALITY AT HOME’ Campaign

Vitality has today announced a new campaign to provide valuable support to both their members and beyond during this unprecedented time. Focusing on supporting the nation’s wellbeing whilst operating within the current Government restrictions, ‘Vitality At Home’ reflects the brand’s core purpose of helping people live active, healthy lives, even in these challenging and unprecedented circumstances.  […]

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Direct Line, together with Saatchi & Saatchi London and award-winning writer / director Alice Lowe (Sightseers and Prevenge) have launched an integrated campaign called “Survive the Horror” targeted at first-time insurance buyers. The campaign consists of a short film called ‘The Torment’ based on insight showing part of growing up is inevitably making mistakes.  Making […]

Love or Fear sends travel lovers to Pluto

Love or Fear sends travel lovers to Pluto

Love or Fear, the agency launched by Dave Dye, Matthew Waksman, and Allan Dutton has won the creative advertising account for the Zurich backed, travel insurance disruptor, Pluto, without a pitch. Pluto was launched to offer seamless travel insurance for millennial travellers. The five star trust pilot rated service offers a hassle-free experience; from 1-minute […]

Cleveland Browns’ Baker Mayfield stars in Progressive’s new campaign by Arnold Worldwide

Cleveland Browns’ Baker Mayfield stars in Progressive’s new campaign by Arnold Worldwide

Leading insurance provider Progressive, and Arnold Worldwide have unveiled a new campaign featuring record-setting Cleveland Browns quarterback Baker Mayfield, for a new interpretation of an athlete-brand partnership. As part of the holistic marketing partnership, Mayfield and his new wife, Emily Wilkinson, will become the newest members of Progressive’s acclaimed “network” of marketing campaigns and characters […]

Joe Root tries his hand at tennis in Vitality’s new idents by SNAP London

Joe Root tries his hand at tennis in Vitality’s new idents by SNAP London

Vitality, the innovative insurance and investment business, has produced a new set of idents, featuring some of Britain’s sporting legends trying out a new sport to encourage more people to get active this summer. Produced to align with some of the fantastic sporting events happening throughout the summer – including the Vitality Netball World Cup, […]

News UK and AXA launch new campaign to help dementia patients ‘travel the world’

News UK and AXA launch new campaign to help dementia patients ‘travel the world’

AXA and The Sunday Times have published a new video exploring technology that helps dementia patients ‘travel the world’ by bicycle. As part of its partnership with News UK, AXA and The Sunday Times are highlighting the work of the cycling initiative ‘Motiview’ created by eldercare specialists Motitech. Motiview allows elderly people and those with dementia […]

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