ZINE looks to improve accountability of Influencer Marketing

ZINE looks to improve accountability of Influencer Marketing

Leading influencer marketing platform, ZINE, has launched a new accountability tool, Verified Reach, which will improve transparency in influencer marketing leading to more accountable Instagram campaigns. Verified Reach is powered by real-time data from Instagram. It provides influencers and brands with the unique views of a post (the number of people reached) and the total […]

SEEN Connects launches IGTV campaign with unadulterated access to UK’s top influencers

SEEN Connects launches IGTV campaign with unadulterated access to UK’s top influencers

London based influencer marketing agency Connects has partnered with some of the UK’s most prominent influencers, to tell their unadulterated stories and explain what makes their views verified. Launching in January, the IGTV series and longer-format podcasts #VerifiedViews, have been created to help, inspire and bring to life what it is really like to be influential. No scripts, […]

Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans

Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans

Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]

MERó creates Instagramable packaging design for Beauty Bay

MERó creates Instagramable packaging design for Beauty Bay

Manchester design studio MERó has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe. The online beauty destination has teamed up with YouTube star Jordan to create three new eyeshadow and highlighter palettes. It’s the first time Beauty Bay has collaborated with […]

Leo Burnett team with Instagram and RSA to deliver fun and informative campaign for Breast Cancer Care

Leo Burnett team with Instagram and RSA to deliver fun and informative campaign for Breast Cancer Care

 This October, for Breast Cancer Awareness month, Leo Burnett London has devised a pro bono campaign for client Breast Cancer Care – the only UK-wide charity providing care, information and support to people affected by breast cancer. The campaign breaks on the first of October and will play out for the duration of the month. It sees Leo Burnett London partnering with Breast Cancer […]

easyJet launches Instagram first – a new way to book your dream trip

easyJet launches Instagram first – a new way to book your dream trip

 easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]

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