The COVID-19 effect on brands: Consumers turn against private healthcare firm HCA while Instagram and Pot Noodle flourish

The COVID-19 effect on brands: Consumers turn against private healthcare firm HCA while Instagram and Pot Noodle flourish

New consumer sentiment analysis shows the impact that the spread of the global Covid-19 virus is having on UK brands, from private healthcare to social media.  Private healthcare firms, such as HCA, are experiencing the most significant drop in consumer sentiment, according to data intelligence gathered by brand management agency proquo ai.  Stockpiling has seen consumers turn […]

From the menopause to equal pay: let’s talk about women in the workplace this International Women’s Day

From the menopause to equal pay: let’s talk about women in the workplace this International Women’s Day

To celebrate International Women’s Day, members of We Are Social’s design team have created Instagram posters that highlight some of the pressing issues women face in the workplace today. Covering themes from equal pay, the menopause, balance in the boardroom and more. The agency and its team will also be supporting the charity ‘Bloody Good Period’ which provides period supplies for asylum seekers, refugees and […]

Marcomm’s Star Parade: Meet Adam Williams

Marcomm’s Star Parade: Meet Adam Williams

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and this time we are delighted to introduce Adam Williams, CEO of leading Instagram influencer marketing service Takumi. Adam has over 20 years’ experience in digital and influencer marketing. Prior to joining Takumi, […]

Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”

Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”

Today, Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”. The campaign represents the latest iteration of the evolution in Instagram Shopping’s global call to action: Shop With Your ♥.  “It’s All Coming Back To Celine, Again” celebrates an innovative new bridge between culture and commerce.  With more […]

David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

The service production company's extensive experience working with high profile talent supports the scenic new whisky spot from adam&eveDDB

David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

Global spirit and beer producer Diageo and creative agency adam&eveDDB launch a documentary-style spot that sees David Beckham showcasing what Scotland – the home of Haig Club – has to offer the world of whisky. Studio 99 and DB Ventures brought service production company LS Productions on board to once again provide support.  The IGTV films, launched on David […]

Instagram launches Anti-Bullying Week campaign with Cybersmile

Influencer-led social campaign explores the relationship between banter and bullying

Instagram launches Anti-Bullying Week campaign with Cybersmile

Instagram today launches its Banter or Bullying? campaign with anti- cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11-15 Nov).  Seeking to draw attention to the fine line between banter and bullying, the campaign is backed by comedian Mo Gilligan and social media stars Zoe Sugg (founder of Zoella) and Chessie King, who will all be talking about their own experiences on the […]

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

А саr brand INFINITI and Isobar Moscow digital agency (part of Dentsu Aegis Network Russia) have introduced a virtual limited clothes collection on Instagram. The campaign aimed not only to communicate with the brand’s audience in a creative original way, but also to draw their attention to the idea of ethical consumption and recall global […]

Wonder creates Instagrammable activation for Epson, with pop-up roadshow in three major cities

Wonder creates Instagrammable activation for Epson, with pop-up roadshow in three major cities

Technology leader Epson launched a brand experience roadshow across three major UK shopping centres in September. The pop-up, which includes an Instagrammable student bedroom and interactive time trial, aims to educate university students on the benefits of buying their most sustainable printer yet – EcoTank. More than 79% of students worry about how to make […]

Klarna launches new international campaign starring Instagram sensation and comedian Celeste Barber

Klarna launches new international campaign  starring Instagram sensation and comedian Celeste Barber

Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]

Berghaus launches ‘Time to Get Out’ campaign via VCCP

Berghaus launches ‘Time to Get Out’ campaign via VCCP

Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ campaign, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. In 2019, Berghaus are applying the same principles of championing undiscovered talent but this time through the realm of photography.  Working with VCCP, […]

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