Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach.

Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial.

Titled ‘Swedish Air’, it was made to promote the CleanZone clean air filtration unit in Volvo’s upcoming XC90 model.

  Advertising, Automobile, Cars, CleanZone, Grey London, Swedish Air, Volvo, XC90 model