Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach.

Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial.

Titled ‘Swedish Air’, it was made to promote the CleanZone clean air filtration unit in Volvo’s upcoming XC90 model.

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