Now Agency creates an optical illusion spot for Go Ultra Low

Now Agency creates an optical illusion spot for Go Ultra Low

Go Ultra Low, the government and car industry-backed initiative to raise awareness of electric cars, has launched a new campaign, as it seeks to increase acceptance and normalise electric vehicles. Developed by creative agency Now, the work aims to shift consumers’ mind-set towards electric vehicles by creating emotional appeal, repositioning them as desirable and redefining the […]

Land Rover take launch of new Defender up a gear

Land Rover take launch of new Defender up a gear

Land Rover has revealed their most anticipated car, the iconic new Land Rover Defender at the Frankfurt Motor Show. The Defender needs to be experienced to be truly understood. Therefore, Land Rover has engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the iconic product.  […]

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

А саr brand INFINITI and Isobar Moscow digital agency (part of Dentsu Aegis Network Russia) have introduced a virtual limited clothes collection on Instagram. The campaign aimed not only to communicate with the brand’s audience in a creative original way, but also to draw their attention to the idea of ethical consumption and recall global […]

KIA launches all-new XCeed with primetime TV takeover

KIA launches all-new XCeed with primetime TV takeover

Kia celebrates its newest model, the All-New Kia XCeed, this week with a primetime TV takeover and a tongue-in-cheek new spot from creative agency Innocean Worldwide Berlin. The 60-second TVC urges fans to act fast as the XCeed ‘won’t be a secret for long’. It goes to air, simultaneously taking over 90% of commercial TV […]

Toyota’s “It’s Unbelievable” campaign invites consumers to go more places in the 2020 Prius

Toyota’s “It’s Unbelievable” campaign invites consumers to go more places in the 2020 Prius

When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota proudly introduced the 2019 Prius with available AWD-e, a first in its class. Now, the 2020 Toyota Prius campaign, titled “It’s Unbelievable”, invites consumers to go more places, in more […]

Audi UK teams with Georgie Barrat & Ortis Deley to debunk common electric vehicle myths in the Audi e-tron

Audi UK teams with Georgie Barrat & Ortis Deley to debunk common electric vehicle myths in the Audi e-tron

Audi UK has launched ‘e-tron Charge Ahead’, a new social media campaign which aims to tackle widespread consumer misconceptions around electric vehicles. Created by global socially-led creative agency We Are Social, ‘e-tron Charge Ahead’ centres on a three-part video series, published across Audi UK’s Facebook and Instagram accounts. It follows presenters, Ortis Deley and Georgie […]

World first contactless car vending machine launched in the UK by Auto Trader

World first contactless car vending machine launched in the UK by Auto Trader

Britain’s first contactless car vending machine launched in London on August 21, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering.  The bespoke contactless […]

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