Professional racecar driver Aurora Straus stars in BMW’s ‘Power has Come a Long Way’ ad by Serviceplan

Professional racecar driver Aurora Straus stars in BMW’s ‘Power has Come a Long Way’ ad by Serviceplan

‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison – the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day.   The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old […]

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle […]

The&Partnership channels impossible stories for next phase to Toyota’s ‘Start Your Impossible’ campaign

The&Partnership channels impossible stories for next phase to Toyota’s ‘Start Your Impossible’ campaign

Toyota and The&Partnership launched their new campaign, ‘Drop by Drop’ on 23rd February during the England vs Wales, Six Nation rugby match. Shot by Independent Films’, Johnny Hardstaff across five European locations, the short films and TVC showcase five exceptional human beings who have defied their physical limitations to make the impossible happen. Within each […]

Toyota South Africa launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, […]

Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota launches AR app to provide a peek inside one of its hybrid models

Brandwidth, the digital agency which specialises in providing practical innovation, has today announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner […]

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