Zalando introduces new brand direction ‘Free To Be’ in a campaign celebrating freethinkers and self-expression

Zalando introduces new brand direction ‘Free To Be’ in a campaign celebrating freethinkers and self-expression

This Autumn/Winter Zalando will use the new season to reveal their new brand positioning and claim line: Zalando. Free to be . The empowering 360° campaign celebrates real people and real stories representing what free to be means. With a TVC starring freethinkers Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and Leroy Mokgatle, the campaign showcases the broadest […]

Grey London launches Gay Times’ Amplifund; a foundation supporting LGBTQ voices in challenging environments

Grey London launches Gay Times’ Amplifund; a foundation supporting LGBTQ voices in challenging environments

Grey London has created the visual identity and launch poster campaign for Amplifund – a philanthropic initiative led by global LGBTQ media organisation, Gay Times. Launched by Tag Warner, Gay Times CEO, and in partnership with human rights charity GiveOut, Amplifund is supporting LGBTQ activism in media to help increase the acceptance of LGBT communities […]

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer.   Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]

LEAP and Grey London bring creative disruption to Duracell’s latest TV campaign

LEAP and Grey London bring creative disruption to Duracell’s latest TV campaign

LEAP (Loveurope and Partners) have been a production partner of choice for Grey London on the Duracell account for the past two years. So when Grey’s creative team Nathan Holley and Paul Moran had the idea to create a piece of disruptive advertising, they turned to LEAP to see what was possible within a tight production timeline. Always up for a creative […]

Goodfella’s Pizza appoints Grey London as creative agency

Goodfella’s Pizza appoints Grey London as creative agency

Following the recent acquisition of the Goodfella’s Pizza brand from “Green Isle Foods Ltd”, (a subsidiary of Borparan Holdings Ltd), Nomad Foods Europe has appointed Grey London as the lead creative agency for the frozen pizza brand for the UK and Ireland. Grey will be working with Goodfella’s on creating an exciting new multi-channel campaign […]

Petits Filous announce ground-breaking partnership with Amazon Pantry to support Free Play initiative

Petits Filous announce ground-breaking partnership with Amazon Pantry to support Free Play initiative

 Petits Filous, the much-loved children’s fromage frais brand, announces a first-of-its-kind partnership with Amazon Pantry. The innovative collaboration not only marks a pledge from Petits Filous to both champion and facilitate free, imaginative play in the UK, but also represents a significant investment for the Petits Filous brand. Petits Filous believe a little less […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]