New UK enterprise aims to bust the stigma of drug & alcohol dependency and celebrate recovery.

Addiction to anything is a crippling place to be – bad drugs and alcohol being amongst the worst and hardest to kick without really positive support. Recovery Mode celebrates the hard work put in by those struggling with drug and alcohol dependency, with a mission to encourage and care for those who have made the commitment to change their lives.

New UK enterprise aims to bust the stigma of drug & alcohol dependency and celebrate recovery.

New UK enterprise aims to bust the stigma of drug & alcohol dependency and celebrate recovery.

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign in the well-known PENNY store "Kiez" on St. Pauli in Hamburg, staging the products in a kitsch and magical theatre world with a cast of dancers and famous faces from the Hamburg Drag Queen scene. Consisting of a TV spot, print ads and extensive online and social media content, it can now be seen throughout Germany.

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

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