Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called ‘Betfair Play Smart’ targeted at new and existing customers and using world-renowned sports legends to show them how to ‘Play Smart’. Leo Burnett London were tasked to create a campaign that highlights Betfair’s position in the market as the […]
An amateur football team from London were left speechless when legends Rio Ferdinand, Michael Ballack, Michel Salgado and Rivaldo were substituted onto the pitch to play against them during a local five-a-side match. Hidden cameras captured the moment when footballing royalty turned up to hand out a master-class in ‘the beautiful game’. The former international […]
Bookmaker Betfair launched a TV ad last weekend for the Betfair Exchange, as the first part of a new campaign created by Leo Burnett London – the agency’s first work since April, when it won the business to position Betfair as a destination for sports bettors. The strategy, informed by research by PeopleLab, comprises a […]
Leo Burnett has been appointed by Betfair to be their International Agency of Record following a competitive pitch. Leo Burnett defeated four agencies to win the business. The review was handled in-house. The incumbent agency was Lucky Generals, who were not part of the pitch process. The agency has been briefed to create an over-arching […]