Matalan, the leading fashion and homeware omnichannel value retailer, today reveals its new brand platform, “We Get It, We’ve Got You.” Created in partnership with McCann Manchester, the multi million pound campaign marks further progress in Matalan’s transformation led by CEO Jo Whitfield and her new leadership team. The brand platform and creative, celebrates the […]
New Commercial Arts, with charity client Alzheimer’s Society, have launched a platform and campaign bringing to life the devastating reality that with dementia you don’t just die once, you die again, again, and again. The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before […]
Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]
A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]
Integrated creative agency MullenLowe today launches a new campaign – Alt Alts – in partnership with the Royal National Institute of Blind People (RNIB), the leading sight loss charity in the UK. Alternative Text (Alt Text) is a written description of an image, picture or photograph. It’s super important as it is read aloud by […]
Independent full-service brand and marketing agency The Grist has launched the first new campaign for new client UPrinting demonstrating the meaning of printing it right the first time, according to Chief Creative Officer, Dan Madsen. Madsen explains, “When it comes to your print job, there are a lot of little things that can go wrong. […]
The robotic lawnmower market in Europe is expecting huge growth over the next few years, with it predicted that by 2028 the sector will be worth close to *$1401m and globally and **£10bn by 2032 and just as the gardener comes out of hibernation ready to tackle their lawn, Honda’s new Miimo range, HRM 1000 […]
People’s Postcode Lottery has launched a new cross-broadcaster campaign ahead of April’s 2024 draws – their biggest ever. To celebrate this, People’s Postcode Lottery worked with the7stars, to devise a creative and media strategy that brings together some of the UK’s biggest names from across the nation’s biggest broadcasters and runs from 15th – 31st […]
JD Williams, a leading platform within N Brown Group plc, the inclusive fashion and homeware digital retail platform, today reveals its brand new campaign in collaboration with Sky Media and Channel 5, in a deal negotiated by the7stars, to target its midlife audience. The partnership will use both JD Williams and Sky Media’s rich data […]
The V&A and adam&eveDDB have launched a new campaign to showcase the incredible breadth of the V&A’s permanent collection of over 2.8 million objects, which tell a 5,000 year old story of creativity, spanning every creative discipline. “If you’re into it, it’s in the V&A” is designed to drive mass re-appraisal and tap into people’s […]