Charity urges US chemical giants “Don’t Bury Bhopal”

Charity urges US chemical giants “Don’t Bury Bhopal”

A $130 billion corporate mega-merger is the target of a hard-hitting new campaign by UK charity The Bhopal Medical Appeal, which cares for survivors of the world’s worst industrial disaster. Created by Soul, the campaign uses a simple animated film to combine the corporate logos of Dow Chemical and DuPont. As the two logos merge […]

Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid

Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid

Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]

AXA launch new £5m adverting campaign

AXA launch new £5m adverting campaign

AXA is set to launch a £5m adverting campaign and brand strategy under the new strapline ‘restless for a reason.’ The campaign kicked off with a TV advert on 3 September during ITV’s Victoria, which will air for 10 weeks, and is supported by outdoor, radio and digital display. The new brand strategy, centres on […]

Gromax and Scarecrow Communications look to change lives of Indian farmers with the launch of Trakstar tractors

Gromax and Scarecrow Communications look to change lives of Indian farmers with the launch of Trakstar tractors

Scarecrow Communications and Gromax Agri Equipment Limited (formerly known as Mahindra Gujarat Tractor Ltd.) have launched a new tractor brand – Trakstar in the 30-50 HP category to transform the lives of Indian farmers. Most Indian farmers still rely on traditional methods to prepare and harvest their fields. They are eager to accept technology and […]

Kipling launches first-ever global brand campaign with DDB & Tribal Worldwide, Amsterdam

Kipling launches first-ever global brand campaign with DDB & Tribal Worldwide, Amsterdam

Kipling, the brand known for its iconic casual bags and monkey, has selected DDB & Tribal Worldwide, Amsterdam as its lead creative agency for all global campaigns. DDB & Tribal Worldwide, Amsterdam worked with Kipling for over a year to create the cohesive global campaign launched this summer. Kipling’s new campaign shifts to a brighter, […]

BNP Paribas Open Launches ‘Full Bloom’ Integrated Marketing Campaign Developed By Mirum

BNP Paribas Open Launches ‘Full Bloom’ Integrated Marketing Campaign Developed By Mirum

Mirum, the global digital agency of makers, believers and make believers, is pleased to announce the launch of ‘Full Bloom’, an integrated marketing campaign encompassing print, digital banners, out of home and on-site venue signage. The campaign showcases the world-class tennis players participating in the renowned BNP Paribas Open, woven into the natural beauty and […]