Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

The Premier League has launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years. The Premier League is now extending Premier League Primary […]

Cannes Lions and HP Launch #MoreLikeMe to Champion Diverse Creative Talent

Cannes Lions and HP Launch #MoreLikeMe to Champion Diverse Creative Talent

Cannes Lions and HP introduce #MoreLikeMe, a pilot mentoring program designed to build and strengthen diverse creative talent. The program builds on HP’s marketing Diversity Scorecard to support its agencies in their journey of encouraging more diverse creative talent and teams. The program will select 15 racially and ethnically diverse rising stars from the UK, […]

MOFILM launches ‘Many Voices’ initiative on International Women’s Day

MOFILM launches ‘Many Voices’ initiative on International Women’s Day

MOFILM, the people-powered content company, has launched ‘Many Voices’, an initiative that asks filmmakers to pitch film ideas centred around an important theme or issue that matters to people around the world, with the first topic focused on women. Launching March 8th, on International Women’s Day, the first brief asks filmmakers to submit ideas for […]

UNICEF and BETC launch an unprecedented fundraising tool using blockchain technology

UNICEF and BETC launch an unprecedented fundraising tool using blockchain technology

 Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the ‘Game Changers‘ initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. UNICEF’s work for children depends on donations and they asked for help to attract a younger generation of donors since […]

evian Launches #HeroTheZero Initiative with Support from AKQA

evian Launches #HeroTheZero Initiative with Support from AKQA

evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]

J. Walter Thompson launches business consultancy out of Female Tribes initiative

J. Walter Thompson launches business consultancy out of Female Tribes initiative

J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]

Brand Street India Launches “Rural Street”, an Initiative in Rural Marketing

Brand Street India Launches “Rural Street”, an Initiative in Rural Marketing

Brand Street India, a leading integrated marketing agency has launched “Rural Street”, a new identity for its Rural Marketing branch. Mr. Rajesh Dogra has been tasked with the agency’s planning and implementation of rural projects nationally in India. The agency continues its expansion into the space through cutting edge initiatives and a multi-functional dedicated team. […]

OLIVER Group collaborates with the Guardian to launch a tongue-in cheek media planners’ guide

OLIVER Group collaborates with the Guardian to launch a tongue-in cheek media planners’ guide

OLIVER Group has collaborated with the Guardian, to launch Learn about the world of… The Media Planner: a vibrant, vintage, tongue-in-cheek guide that details a humorous and surprisingly accurate account of life in a media agency. The B2B initiative is being sent to media planners across London, and aims to cut through the noise and […]

Brooke Bond Red Label 6-Pack Band Sizzle the Cannes’ International Stage

Brooke Bond Red Label 6-Pack Band Sizzle the Cannes’ International Stage

After winning the Grand Prix in last year’s Cannes Lions International Festival of Creativity, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band set the stage ablaze, with their live concert during this year’s festival. Performing for an international audience encompassing some of the biggest names in entertainment, media and advertising in the […]