GIL highlights offensive and discriminatory use of the R-word in new campaign

GIL highlights offensive and discriminatory use of the R-word in new campaign

 GIL, a Swedish organisation that fights on behalf of people with disabilities, unveiled a provocative new campaign with creative agency, Stendahls. Title “Said by Retards”, the campaign highlight the issue of how the offensive and discriminatory R-word is used – and make people aware that having an intellectual disability isn’t the same as being strange, or stupid. “At GIL, […]

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

The Premier League has launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years. The Premier League is now extending Premier League Primary […]

Cannes Lions and HP Launch #MoreLikeMe to Champion Diverse Creative Talent

Cannes Lions and HP Launch #MoreLikeMe to Champion Diverse Creative Talent

Cannes Lions and HP introduce #MoreLikeMe, a pilot mentoring program designed to build and strengthen diverse creative talent. The program builds on HP’s marketing Diversity Scorecard to support its agencies in their journey of encouraging more diverse creative talent and teams. The program will select 15 racially and ethnically diverse rising stars from the UK, […]

MOFILM launches ‘Many Voices’ initiative on International Women’s Day

MOFILM launches ‘Many Voices’ initiative on International Women’s Day

MOFILM, the people-powered content company, has launched ‘Many Voices’, an initiative that asks filmmakers to pitch film ideas centred around an important theme or issue that matters to people around the world, with the first topic focused on women. Launching March 8th, on International Women’s Day, the first brief asks filmmakers to submit ideas for […]

UNICEF and BETC launch an unprecedented fundraising tool using blockchain technology

UNICEF and BETC launch an unprecedented fundraising tool using blockchain technology

 Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the ‘Game Changers‘ initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. UNICEF’s work for children depends on donations and they asked for help to attract a younger generation of donors since […]

evian Launches #HeroTheZero Initiative with Support from AKQA

evian Launches #HeroTheZero Initiative with Support from AKQA

evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]

J. Walter Thompson launches business consultancy out of Female Tribes initiative

J. Walter Thompson launches business consultancy out of Female Tribes initiative

J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]