JWT Amsterdam and Young Designers United promote peace with ‘The United Collection’ launch

JWT Amsterdam and Young Designers United promote peace with ‘The United Collection’ launch

 Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam’s top creative entities, to make a sartorial stance against global polarisation with ‘The United Collection’. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are […]

JWT India and Himalayan Sparkling Launch Innovative Bottles Featuring the Sound of the Himalayas

JWT India and Himalayan Sparkling Launch Innovative Bottles Featuring the Sound of the Himalayas

 Himalayan Sparkling, India first premium mineral sparkling water introduced a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle. Bottled in a one-of-its-kind packaging, the innovative sound cap bottle […]

Mirum welcomes two new business directors to San Diego HQ

Mirum welcomes two new business directors to San Diego HQ

Mirum, the global digital agency of makers, believers and make believers, is pleased to welcome two new senior hires to its San Diego HQ. Former Candyspace North America CEO, Greg Crockart, has been hired to look after one of Mirum’s largest clients, Qualcomm.  Michelle Zimmerman, previously Internet Marketing Inc’s Director of Client Services, will head […]

PATTISON Outdoor, Fourthwall and JWT Celebrate Mazda Canada’s 50th with Digital Storefront

PATTISON Outdoor, Fourthwall and JWT Celebrate Mazda Canada’s 50th with Digital Storefront

PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall, partnered with agency J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively […]

High Times Ahead for Marketers in Cannabis Economy, J. Walter Thompson Report Suggests

High Times Ahead for Marketers in Cannabis Economy, J. Walter Thompson Report Suggests

Marketers should wake up to cannabis culture, according to a new report from J. Walter Thompson’s Innovation Group which examines the ‘wellness-forward’ lifestyle, recreational and medicinal opportunities presented by the rise of the so-called ‘Cannabis Economy’. Sales of recreational marijuana have been legal in California, the largest US state economy in North America, since January […]

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women saying they control the purchase decisions in their households and the […]

New J. Walter Thompson report depicts MENA’s fast-paced evolution

New J. Walter Thompson report depicts MENA’s fast-paced evolution

J. Walter Thompson Middle East and Africa’s Innovation Group released its sixth annual consumer trends report, covering the MENA region for 2018. The “Future 100 Trends and Change to Watch in MENA” captures key themes accelerating the pace of change for consumers in the fast and dynamic economies of Egypt, North Africa, Lebanon, Jordan, the […]

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