J. Walter Thompson launches business consultancy out of Female Tribes initiative

J. Walter Thompson launches business consultancy out of Female Tribes initiative

J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]

Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall

Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall

Debenhams unveils its highly-anticipated 2017 Christmas campaign, #YouShall. Scored by Eclectic, the festive advert sees the British retail giant weave a modern-day fairy tale. Creatively devised by J. Walter Thompson London, 2017’s Christmas campaign arguably features the brand’s strongest storytelling yet. The film depicts a modern-day fairy tale, tipping its hat to some of film’s […]

‘We Are ONEin26’ – Epilepsy Foundation of Minnesota creates heartwarming film to humanise the condition

‘We Are ONEin26’ – Epilepsy Foundation of Minnesota creates heartwarming film to humanise the condition

Mirum’s integrated campaign inspires empathy and informed awareness during Epilepsy Awareness Month. Epilepsy affects one in 26 of us, with one in 10 experiencing a seizure.  However, there are still many myths and misconceptions about epilepsy and the people who have it. The Epilepsy Foundation of Minnesota have partnered with borderless agency, Mirum, to create an integrated […]

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]

Mirum Becomes Crownpeak’s First Global Partner

Mirum Becomes Crownpeak’s First Global Partner

Crownpeak, the Enterprise Digital experience and quality management company, has made Mirum the inaugural member of the newly relaunched Crownpeak Partner Network. Mirum, part of the J. Walter Thompson Company and WPP, is a digital agency with over 2,400 digital savants, storytellers, technologists, makers and relentlessly curious minds. With offices in 24 countries, Mirum has deep […]

Pennzoil Films and J. Walter Thompson Atlanta look to ‘Exorcise the Demon’ for Dodge

Pennzoil Films and J. Walter Thompson Atlanta look to ‘Exorcise the Demon’ for Dodge

Pennzoil Films is taking on one of the fastest production car ever made, the brand new 2018 Dodge Challenger SRT Demon, in its latest product demonstration meets cinematic car film, “Exorcising the Demon.” Shot on the streets of Pittsburgh in partnership with J. Walter Thompson Atlanta, the next evolution of Pennzoil continues following an elusive […]

JWT Amsterdam’s Bas Korsten on cultivating creativity within and being on the forefront of innovation

JWT Amsterdam’s Bas Korsten on cultivating creativity within and being on the forefront of innovation

J. Walter Thompson Amsterdam were the toast of the Marketing and Communications Industry in 2016, greatly thanks to projects such as ‘The Next Rembrandt’ that helped bag them the Innovative Agency of the Year prize at the Cannes Lions Festival last year. A year on, we got a chance to sit down with the Creative […]

1 2 3