Thinfilm and Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thinfilm and Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]

Malibu and Kahlua Prototype the Future with ‘Living Lab’ Technology Hub

Malibu and Kahlua Prototype the Future with ‘Living Lab’ Technology Hub

Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]

Kilchoman NFC Mobile Marketing Campaign Outperforms Traditional Digital Benchmarks

Kilchoman NFC Mobile Marketing Campaign Outperforms Traditional Digital Benchmarks

Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]

Swatch Launches Contactless Payment Watch

Swatch Launches Contactless Payment Watch

Swiss watchmaker Swatch recently unveiled the Bellamy, a watch that enables the wearer to make contactless payments. The Bellamy isn’t a smartwatch – it’s got a regular analogue face and no other extra functionality – but it does feature an NFC chip under the dial. This means payments don’t require any power from the watch, […]