Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry, with a focus on out of home advertising. Based on media channel data in 96 countries and detailed findings from the world’s key ad markets – […]

Hiscox Displays Real-Time Cyber Attacks in DOOH First

Hiscox Displays Real-Time Cyber Attacks in DOOH First

In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]

Ocean Outdoor and Landsec share the Chubby Hearts London love

Ocean Outdoor and Landsec share the Chubby Hearts London love

Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]

PATTISON Outdoor, Fourthwall and JWT Celebrate Mazda Canada’s 50th with Digital Storefront

PATTISON Outdoor, Fourthwall and JWT Celebrate Mazda Canada’s 50th with Digital Storefront

PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall, partnered with agency J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively […]

innocent Super Juice Gives Londoners a Vitamin Boost to Make their Day Super

innocent Super Juice Gives Londoners a Vitamin Boost to Make their Day Super

A new campaign by Sense London, to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to […]

Ocean Outdoor Transforms London IMAX into a Big Mac for the Burger’s 50th Anniversary

Ocean Outdoor Transforms London IMAX into a Big Mac for the Burger’s 50th Anniversary

The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres.  The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]

belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK

belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK

Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]

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