DDFH&B’s campaign for the Marie Keating Foundation hides an important message

DDFH&B’s campaign for the Marie Keating Foundation hides an important message

The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you […]

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]

Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event

Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event

Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a […]

Clear Channel unveils the first DOOH Christmas Gift Guide

Clear Channel unveils the first DOOH Christmas Gift Guide

Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season. The campaign showcases products from six advertisers including Coty, Estee Lauder, NARS, Philips, Very and ViFit, and is currently running nationwide across […]

Limited Space extends digital Orbit network with new screen at intu Milton Keynes

Limited Space extends digital Orbit network with new screen at intu Milton Keynes

Shopping centre media specialist Limited Space has unveiled the next location in the roll out of its giant-format digital network ‘Orbit’. The bespoke site, the thinnest double-sided LED screens installed in a retail environment in the UK, comprises two back-to-back screens produced by specialist LED designers and manufacturers infiLED®. Together, the screens offer advertisers 30m2 […]

American Airlines launches integrated experiential OOH campaign in London

American Airlines launches integrated experiential OOH campaign in London

American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]

OfferMoments strengthens its leadership team ahead of major growth plans

OfferMoments strengthens its leadership team ahead of major growth plans

Innovative advertising platform OfferMoments, has enhanced its management team with the appointment of several new directors to its board after receiving a significant wave of investment. As part of its future growth plans, which will see the company launching an innovative new Out-Of-Home (OOH) advertising product, OfferMoments has greatly expanded its board members to lead on its […]

Clear Channel International partners with the UN to raise awareness of civilian casualties during war

Clear Channel International partners with the UN to raise awareness of civilian casualties during war

Clear Channel International (CCI), one of the world’s largest outdoor advertising companies, has partnered with the United Nations (UN), providing a wide variety of prime digital out-of-home (DOOH) advertising space across 16 markets worldwide for the UN’s global humanitarian #NotATarget campaign. The campaign ran from the 16 to 19th August, and aims to tackle the […]

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]

1 2 3 5