Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]
Disruptive London fitness brand Gymbox is gearing up to launch its latest out-of-home advertising campaign, illuminating what makes Londoners and their lifestyles unique. Dubbed ‘Made for London Life’, the campaign cleverly juxtaposes key aspects of London life; from dating and clubbing, to working late or the slog of daily commutes against the workouts the gym […]
Publicis•Poke’s new work for Renault UK, ‘renault. rethink.’, is a brand campaign asking the UK to rethink the role that cars can play in our collective future. A collection of bold, colourful and confident executions, each reflects Renault’s four key pillars; E-Tech, connectivity, safety and sustainability. They showcase the game-changing engineering, design and technology in […]
Latest campaign for Ocado Price Promise highlights breadth of offer which covers more than 10,000 products – including shoppers’ most-loved brands Ocado, the world’s largest dedicated online grocery retailer, is focusing on its Ocado Price Promise value proposition in a New Year ad campaign created by the independent creative agency St Luke’s. The initiative, breaking […]
Men’s skincare brand Bulldog Skincare has hijacked Dry January to encourage men not to overlook their skin and to moisturise this Winter, with the help of its media agency VCCP Media. Whilst many men will be “going dry” this January, Bulldog’s cheeky campaign highlights the importance of hydration in their Non-Dry Jan campaign. Over Christmas […]
Tesco elevated the daily commute in central London as part of its mission to help people Become More Christmas, with a showstopping OOH activation in Kings Cross. Created by BBH, Kinetic, N20 and EssenceMediacom, the activation started off as an everyday billboard, featuring some of the highlights from Tesco’s festive product range this year. But, […]
Audible and Fold7, a leading provider of spoken word entertainment, have launched an innovative outdoor campaign demonstrating how storytelling can dramatically transform our every day. The “This is The Story” campaign, created by Fold7, features special-build outdoor ads focusing on three of the many genres available on Audible; sci-fi, true crime and fantasy. Each execution […]
In their first campaign since winning the global ADV business this past summer, Droga5 London, part of Accenture Song, worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new global identity takes inspiration from the ‘change of plan’’ mindset that is […]
New campaign is first for premium mixer brand from agency Cornett Your crackpot uncle’s bizarre rants. Hordes of tourists clogging the ski slopes. That mounting feeling of existential dread. Whatever is getting under your skin during the stressful holidays or generally overwhelming times we live in, rest assured that Q Mixers can’t do a single […]
Campaign runs across OOH and social and will accompany the release of charity Christmas single. Branding agency WMH&I has deployed its Power of Creativity philosophy in a new campaign that aims to raise awareness of Ehlers-Danlos Syndromes (EDS), and help sufferers get diagnosed. ‘Super Flexible Not Superhuman’ puts a spotlight on the symptoms of EDS, […]