Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]

More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information

More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information

In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention and turning one-off buyers into repeat, loyal customers. Yet, in this abundance of choice, it proves challenging to define what makes the modern shopper keep […]

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]

Two-thirds of older Brits feel they are stereotyped in advertising, according to UM

Two-thirds of older Brits feel they are stereotyped in advertising, according to UM

Research unveiled has revealed the extent to which the advertising and media sectors are frustrating the UK’s ageing population. More than two-thirds (68%) of those aged over 65 believe that ads often show stereotyped versions of people their age – which could be why almost as many (63%) think they face negative and harmful stereotypes […]

Nike Strike Night is revealed as the top brand experience for social engagement

Nike Strike Night is revealed as the top brand experience for social engagement

 Global creative agency, Imagination, reveals the 10 most effective live brand experiences in its first Connected Experiences Index. Created in collaboration with global Social Intelligence platform Synthesio, the Index is compiled from the winning entries of the 2017 Campaign Event Awards, Cannes Lions events category, D&AD events category and The Drum Event Awards, and […]

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