Pearlfisher to launch Life Mode 2018 report during a series of events worldwide

Pearlfisher to launch Life Mode 2018 report during a series of events worldwide

Being a ‘Lifestyle Brand’ has become the aspiration of brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher’s new Futures insight report – Life Mode 2018: How brands can design the […]

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

 Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]

Older women and menopause negatively stereotyped by the media, according to UM research

Older women and menopause negatively stereotyped by the media, according to UM research

According to research released on September 12, nearly half (44%) of UK women aged 50+ feel patronised by advertising (compared to 31% of all women), while more than a quarter (27%) feel that ads contribute to creating and maintaining negative stereotypes of their demographic group. Almost half (45%) of older women also agree that ‘society […]

New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]

AAR launches new innovation practice to help brands navigate the complex partner landscape

AAR launches new innovation practice to help brands navigate the complex partner landscape

AAR, the management consultancy that helps brands establish and manage marketing partnerships, has today announced the launch of a first-of-its-kind innovation practice, as it also unveils the findings of a landmark study into the corporate innovation landscape. AAR is launching the new practice in response to the growing imperative for businesses to create a culture […]

We Are Social launches ‘Braving the Backlash’ – a guide to help brands tackle hate speech online

We Are Social launches ‘Braving the Backlash’ – a guide to help brands tackle hate speech online

Following months of research, global socially-led creative agency We Are Social has launched ‘Braving the Backlash’ – a new report which aims to offer practical advice on how brands can approach sensitive issues in their marketing, and properly manage hate speech and negativity online. Hate on social media is a growing issue, and when the […]

Big brands no longer get big love from UK consumers, says FKC report

Big brands no longer get big love from UK consumers, says FKC report

Global brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s consumers, brand loyalty is firmly a thing of the past. New independent research launched on August 22, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing […]

Dentsu Aegis Network reveals leading consumer trends in financial services

Dentsu Aegis Network reveals leading consumer trends in financial services

As new and emerging technology provides a platform for innovation for financial brands, leading advertising and digital communications group Dentsu Aegis Network has produced a report that highlights how consumer behaviour will drive growth across the industry. Dentsu Aegis Network, in collaboration with Canvas8, the leading behavioural insights consultancy, has identified consumer trends that are […]

Non-Londoners still feel ignored by the media, according to UM research

Non-Londoners still feel ignored by the media, according to UM research

Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]

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