Counterfeit consumer goods online pose risk to shoppers’ health  

Counterfeit consumer goods online pose risk to shoppers’ health  

New research from MarkMonitor, the world leader in enterprise brand protection, reveals counterfeit goods still pose a significant risk to consumers. More than one-quarter of respondents (27%) said they had unwittingly purchased non-genuine consumer goods online. This included every day items, such as make-up (32%), skincare (25%), supplements (22%) and, worryingly, medication (16%). Respondents found […]

WARC’s report highlights the impact planning disciplines are having on the marketing landscape

WARC’s report highlights the impact planning disciplines are having on the marketing landscape

WARC, the global authority on advertising and media effectiveness, has released the results of its first worldwide survey of senior strategists, highlighting the impact the planning discipline is having on the ever-changing marketing landscape. The new global survey was conducted over the last year. Results are based on interviews with a regionally-balanced sample of 75 […]

New Report by Communicator Highlights 50 ‘Human’ Marketers to Watch in 2017

New Report by Communicator Highlights 50 ‘Human’ Marketers to Watch in 2017

Meet the top 50 marketers who foster a human-first approach to marketing. A new report analyses marketers who adopt the ‘think human’ strategy to emotionally connect with their customers. The research, conducted by Communicator agency, ranked marketers on ten different criteria including trust, creative risk taking, empathy and emotional intelligence, and humour. To establish the […]

ZAK launches SELFHOOD: A global study revealing a new generation rejecting media stereotypes

ZAK launches SELFHOOD: A global study revealing a new generation rejecting  media stereotypes

A new global study called SELFHOOD launched by ZAK (a creative agency specialising in connecting brands to the under 30’s), explores a better way to understand contemporary youth culture and deconstructs why the term millennials is being rejected by youth and marketers. The research draws insight from influential global collaborators across science, publishing and culture, […]

IAB survey demonstrates the negative impact of advertising on the mobile experience

IAB survey demonstrates the negative impact of advertising on the mobile experience

Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]

Brands need to nurture post-purchase offering to capitalise on customer relationships

Brands need to nurture post-purchase offering to capitalise on customer relationships

New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in […]

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